Story here: http://www.nytimes.com/2007/09/18/business/media/18times.html?_r=1&hp&oref=slogin
Key quote: "What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue. ""What wasn't anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others," Ms. Schiller said." This is of interest to an international broadcasting discussion because it demonstrates that people will find a broadcaster's content via a variety of methods -- not solely by switching on a radio. I've contended that Radio Netherlands and the VOA are two broadcasters that benefited by cooperating early on with the "Google News" initiative -- with a frequency belying their stature, stories from these two broadcasters would show up on the first page of "Google News." Richard Cuff / Allentown, PA USA _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [EMAIL PROTECTED], or visit the URL shown above.
