I will say this. At one time, the BBCWS really had a distinctive "sound" and style. The minute I tuned them in (and this was on receivers of old that didn't have the convenience of digital readout; you had to actually listen for the station) I knew it was the BBC without the benefit of jingles, IDs, signature tunes, etc.
Over the past half decade or more, even when I tune in the BBCWS on a digital readout receiver, I have doubts about what I'm listening to and need to wait a while to confirm that it is the BBC. So much for their *branding* efforts over the recent past (at least as far as this particular "focus group" is concerned). Of course, on my Sirius and XM receivers, I know it's the BBC because the display tells me so. John Figliozzi On Sep 20, 2007, at 2:19 PM, Sandy Finlayson wrote: > I'm sure your analysis is correct Richard. It is another example > of out > with the old and in with the politically correct vanilla. My main > point is that I don't think these new tunes will connect with > people in > the same way the old ones did. > > Sandy > > > -------------------------------------------------------- > Mr. Sandy Finlayson > Philadelphia, PA > > 'Nothing makes a man more reverent than a library' > Sir Winston Churchill > > -----Original Message----- > From: [EMAIL PROTECTED] > [mailto:[EMAIL PROTECTED] On Behalf Of Richard Cuff > Sent: Thursday, September 20, 2007 2:16 PM > To: Shortwave programming discussion > Subject: Re: [Swprograms] Fwd: Be first to hear BBC World Service's > new > sound > > "Lilli-whatever" has a martial, imperial history in its use on the WS, > and I am sure the thinking is purposefully to soften the sound > somewhat. > > I would imagine focus group testing on this type of change must be > agonizing -- given the diversity of world cultures, how would one ever > reach consensus on the appropriate "sound" for the BBC? > > I am not "right-brained" enough to be able to add value to that type > of process, I'm afraid... > > Richard > > On 9/20/07, Sandy Finlayson <[EMAIL PROTECTED]> wrote: >> >> >> >> >> The new tones sound very 'vanilla' to me. Gone are the days when the >> distinctive Lillibulero could be recognized as 'THE' BBC WS > identifier. >> >> > _______________________________________________ > Swprograms mailing list > [email protected] > http://montreal.kotalampi.com/mailman/listinfo/swprograms > > To unsubscribe: Send an E-mail to > [EMAIL PROTECTED], or visit the > URL shown above. > > > > > _______________________________________________ > Swprograms mailing list > [email protected] > http://montreal.kotalampi.com/mailman/listinfo/swprograms > > To unsubscribe: Send an E-mail to [EMAIL PROTECTED] > dx.com?subject=unsubscribe, or visit the URL shown above. _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [EMAIL PROTECTED], or visit the URL shown above.
