interesting article http://www.nytimes.com/2009/04/09/technology/personaltech/09pogue.html?_r=1&8dpc
starts Q: How do you make an HD radio executive bang his head against the wall? A: Ask him, “What’s HD radio?” The HD radio alliance has spent millions of dollars on promotion, ads and educational efforts. Yet even after four years of this, most people still don’t have any idea what HD radio is. And no wonder. You can’t sum up HD radio in a one-line movie pitch (“It’s ‘Forrest Gump’ meets ‘The Terminator’ !”). It takes a couple of paragraphs to explain it. Back in the mists of time (2001-ish), the big bosses of AM and FM were freaked out by the imminent arrival of satellite radio. Satellite was going to offer hundreds of stations, better sound, no fading of stations as you drove from city to city and music channels without any commercials at all. So the big bosses decided to fight technology with technology — and they came up with HD radio.
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