While the article below addresses matters relating to television, one could easily substitute radio into the logic and thought processes.
The writer uses the term "consume content" which sounds more stuffed-shirt than "listen to the radio" but represents the quandary I have mused about for years. One of the challenges for international broadcasters is that the cost of learning what drives consumer behavioris a lot higher than it is for your local FM radio station. Richard Cuff / Allentown, PA USA http://broadcastengineering.com/automation/divergence-convergence-0407/ _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above.
