This is from Richard Sambrook, who ran the World Service (as part of Global News) from 2004 through 2010.
One quote that I would take issue with: "...reinvent a vision of the World Service fit for today: multimedia, differentiated by its global intelligence, addressing the needs of younger and older audiences, clearly focused on the issues of today's world rather than living on a reputation forged through the conflicts of the 20th century. ..." Like it or not, it's that reputation, earned through time, that is the justification for spending even a dime on the World Service, in my opinion...so said reputation shouldn't be discounted so quickly. Richard Cuff / Allentown, PA USA http://www.guardian.co.uk/media/2011/jan/31/bbc-world-service-richard-sambrook _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above.
