I actually covered this in my talk tonight.  The requirement was that it 
should be transparent to end users.  Our only tool to monitor success is 
traffic (we are not a paid site) so if a new feature or usability change 
improved or decreased traffic, we wouldn't know if the rewrite or this new 
change was the cause.  There is also a brand issue.  We have millions of 
loyal users and loyal users tend to love the "current" UI and that doesn't 
matter what site you are using.

Sorry for the late reply, I've been concentrating on the presentation.

~Eric



On Tuesday, February 21, 2012 4:31:50 PM UTC-5, Andreas Schmidt wrote:
>
> Great news :-) I'm currently working hard on a complete rewrite of our 
> site. We don't have as many impressions as youporn has but I'm quite 
> interested in the challenges you overcame. I'm looking forward to your 
> report :-)
>
> By the way: what were the reasons for symfony2, and what was the reason 
> for the complete relaunch with changes only related to the backend, and 
> leaving the frontend as it is/was?!
>
> Greetz from germany...
>

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