Hi all,

Dan McKinley’s talk this week about the successful use of reminder emails at 
Etsy struck a chord with me.

If the metrics are right, there are a lot of accounts left unverified, and far 
more users who are not adding a second device.

I think this is a low-effort high-impact way for us to increase both adoption 
(verified accounts) and engagement (proper use of sync). We could send emails 
to unverified accounts, and also to infrequent emails to single-device users 
(i.e. “Have another Firefox to sync yet?”)

Beyond reminder emails, I’ll be exploring some ways to make it easier to add 
other devices, like pairing devices by using the camera in Fennec to shoot a QR 
code on the web. Something like: 
https://www.dropbox.com/s/c458gy9jumhdt8r/qr-code.png?dl=0

Thoughts?

Ryan Feeley
UX, Cloud Services
Mozilla UX
IRC: rfeeley
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