>[EMAIL PROTECTED] writes:
>
><< Seriously, this is an obvious, classic case of a double standard >>
[The old subject header was not appropriate.]
I have a very pragmatic response, in which I want to support Justin
Clouder. This ad was essentially the most shocking scene out of the
R-rated teen horror flicks. My 6-year son was very scared by it, and
talked about it for days. We had to supervise his watching the Olympics
for several days until I saw the notice on the this list that it had been
pulled. I really don't we should have to screen our children's watching
the Olympics.
As for Friday the 13th and Halloween being on TV, at least we would be
making a conscious choice to view that movie for our son. We had little
control over the ad since it was randomly inserted into what is otherwise
non-offensive programming. The ability to control that choice is what is
at the heart of this issue, not just the content.
As for the Gladiator ad, it did not have the same shock level, nor quite
the same level of implied violence. The skateboarder obviously was not
taking the gladiator seriously, implying that it was a fantasy which my son
seemed to be able to pick up readily.
If Nike had directed that the ad only be shown after 10pm, I don't think I
would have objected--I thought it was a clever send up that emphasized that
the role of women is changing and that women are gaining more control over
different aspects of their lives.
Richard McCann
