March 8, 2007 IPICO SPORTS LAUNCHES NEW SPORTS TRACKING AND TIMING SOLUTION
System benefits participants, coaches, spectators and more PEORIA, ll.IPICO Sports has launched a new turnkey tracking and timing solution for use in the global sports industry that is more accurate, more reliable, less expensive and easier to use than other systems currently used to collect data during active sports events. IPICO Sports uses technology developed by IPICO Inc., a world-leading Radio Frequency Identification (RFID) solution supplier. The hardware offers performance advantages over alternative technologies when dealing with the challenging environments inherent in active sports events. The people behind IPICO Sports have taken this proven technology a step furtherusing their decades of sports management knowledge to provide a turnkey solution. They create customized software that manages the data, and then instantly communicates it to spectators, the media, participants and coaches. The technology has been successfully introduced to the industry in a variety of sporting events, most recently providing timing and information management services to the U.S.A. National Cross Country Championships and World Cross Country Team Trials on Feb. 10, 2007, in Boulder, Colo. It was terrific, said global running aficionado Brendan Reilly. We were getting instant updates and information, which kept the spectators engaged. The steady stream of split times and time gaps among the leading runners in each of the races helped boost the excitement. The new technology is significantly less expensive than competitive solutions. This system costs a third of what sporting events are used to paying, says CEO Mark Herbst. Race directors can provide splits at every mile for what they were paying to track one or two splits per race. The technology is designed for cycling, running, swimming, Nordic and other eventsincluding multi-stage and multi-sport races. IPICO Sports also plans to penetrate unserved markets at the sports club and scholastic levels, addressing fitness and performance enhancement and wellness enterprise solutions. About IPICO Sports Peoria, Ill.-based IPICO Sports combines years of sports management experience with innovative technologies to help sport and event providers improve the level of services they offer to athletes, spectators, the media, commentators and other participants. We use the latest Radio Frequency Identification (RFID) technology in conjunction with information management and communication tools to design custom solutions that capture, manage and distribute results in the active sports, wellness and recreation markets. Visit us at www.ipicosports.com. CONTACT: Philip Lockwood +1-309-672-6442 [EMAIL PROTECTED]