<ICE - In Case of Emergency 

A campaign encouraging people to enter an emergency
contact number in their mobile phone's memory under
the heading ICE (In Case of Emergency), has rapidly
spread throughout the world as a particular
consequence of last week's terrorist attacks in
London...>


I always check out posts like this by going to Urban Legends - here is what 
they say:
Comments:  True. The idea of entering the acronym "ICE" - "In Case of 
Emergency" - beside the numbers of people one wants to identify as next of kin 
in one's cell phone contact list was first suggested in 2004 by Bob Brotchie of 
the East Anglian Ambulance service. In April 2005, a National "ICE" Awareness 
Campaign was launched in the U.K. by mobile phone service provider Vodafone 
with the endorsement of Falklands War hero Simon Weston, and the movement 
reached critical mass in the wake of the July 7, 2005 terrorist bombings in 
London. The idea is now beginning to catch on in other countries, including the 
U.S.A. (as reported in the Washington Post).   DonnaB

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