--- mplspete <[EMAIL PROTECTED]> wrote:

> Hey, I don't really begrudge her the work, I know Hollywood jet
> setters 
> have big bills to pay to maintain their lifestyles.  I'm actually 
> questioning the whole cell phone industry addiction to advertising.  
> You can watch a 1/2 hour of prime time tv without seeing an ad for a 
> cell phone company, and I'm astounded by the number of ads in my 
> newspaper for the companies.  Really, take notice of it.  I know they
> 
> need to get their message out, but I sometimes wonder if they toned
> it 
> back a bit, maybe they could lower their rates.  
> 
> But then, Catherine Zeta Jones would probably have to cut back her 
> lifestyle: can't have that.

You are really naïve if you believe that mobile carriers cutting back
on their advertising budgets will translate into lower rates or better
coverage.  Every business devotes a sum to pay for advertising unless
they think they can get away with tacking posters to utility poles. 
And those who do that are near the skids anyway.  There's a reason why
when the service became T-Mobile after it was VoiceStream that they let
Jamie Lee go in favour of CZJ.  It drives your business if only because
some guy looking at your advert will say "man she's a looker I think
I'll check out T-Mobile."  Much mobile advertising is what I would call
"lame" with the Sprint trench coat guy or the nerdy "Can you hear me
now?" Verizon nerd and cingular's "raising the bar" needs to be
retired.  Do you really think those adverts where someone puts off
calling in an emergency because they don't want to waste their peak
minutes is realistic? Come on!

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