I don't want to change the addr:-, website-, phone-, fax- or email-key!!! I never said it.
As Tobias pointed out, we have to look at the bigger pucture. Why use contact: here, when it's not used by the majority anywhere else.
The contact-namespace associate, that the defined facebook- or googleplus-page are a medium to communicate with the defined object. I know a lot facebook-pages, who are created from fans or generated from a wikipedia-pages. That are mostly not a communication channel.
But those unofficial (fan) pages should not be linked anyway. It would always be the official page.
In addition even a lot of those pages are not really used for communication, so that seems even more like a argument against contact:, especially as mappers are not going to first figure out which company replies on google+ and which doesn't.
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