The name field can be easily read from the receipt, signs on premise,
the menu or from the local authority's company registry. For example,
based on our local registry, "KFC Gyorsétterem" is the official name
of the following venue, and I've added some  further properties as
illustration:

operator=AmRest Vendéglátó Kft.
operator:addr=Budapest, Dunavirág u. 2-6.
name=KFC Gyorsétterem
brand=KFC
branch=BÉKÉSCSABA CSABA CENTER FC
opening_hours=Sun-Thu 09:00-21:00; Fri-Sat 09:00-22:00
contact:website=https://kfc.hu/ettermeink/bekescsaba/kfc-bekescsaba-csaba-center-fc/
contact:facebook=https://www.facebook.com/KFC-B%C3%A9k%C3%A9scsaba-Csaba-Center-1789715554573518/
contact:email=k...@kfc.hu
contact:phone=+36 1 423 40 02
contact:fax=+36 1 423 40 04
ref:vatin:hu=10751563-2-44
amenity=fast_food
cuisine=burger
delivery=yes
drink_refill=yes
addr:...=...

The official name translates to "KFC fast food restaurant", although
I'm not sure if I should add it as name:en, because I see no reference
to this on the website. I haven't checked the English menu on premise,
though. Or should we using official_name=* for these cases when we've
cross referenced a registry?

On Wed, Oct 17, 2018 at 12:02 PM Mateusz Konieczny
<matkoni...@tutanota.com> wrote:
>
> 17. Oct 2018 11:45 by joseph.eisenb...@gmail.com:
>
> name=McDonalds isn’t really right, it should probably just be brand=McDonalds 
> unless the specific location has a real name.
>
>
> I disagree with that. In that case that fast food has both name and brand.
>
>
> It is not a requirement for a name to be unique.
>
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