Dan, We're using our Birmingham event as a way to target new contributors rather than the press. Given that we got something on local news and radio during SOTM, we'd probably struggle to get any more airtime so soon. As you say it has to be a photogenic event. I'm sure the London group could do photogenic if that was what they wanted. Alternatively think about the type of thing you struggle to map and target groups that will have more knowledge of those things.
Rob
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