On 08/03/18 09:44, Jez Nicholson wrote:
The skill is in how to spot the difference between a description and an over-the-top SEO description

I doubt the typically over the top marketing speak description actually produces good SEO results! I think the guidelines for good results are similar to those for good mapping.

Also, it is a waste of time to add SEO targeted material to the map as the main search engines are excluded from crawling it.

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