Some ideas and thoughts in no particular order:
1) There are a lot of mappers out there who use OSM data without
even knowing it: I'm talking about smartphone users with built-in
GPS + an app that taps into OSM data (too many to list, yes, and
still in the minority, but they are out there). Quite related are
users (like me) who have a non-smartphone GPS (Garmin brand is very
well supported) and all they need to know is there is an easy
download solution of a Lambertus-derived/daveh-produced map-on-a-chip
that puts OSM on their Garmin device. For people like hikers,
mountain bikers and outdoors/sports enthusiasts who get into
backcountry not well-supported by more commercial maps, having a map
with tracks and trails is a huge boon. ESPECIALLY as we stress that
these data are EDITABLE, and by YOU! I know for a fact that "a map
that I can improve" inspires me deeply to go out there and get
mapping of my local (and not-so-local) surroundings. Others, with
this simple educational message, will follow if we get this message
out there correctly.
2) The recent work on National Parks means we could use
opportunities at NPs (ranger stations, infosign kiosks, gift
shops...) to promote OSM. "Uncle Sam wants YOU to improve this map!"
is a bit cheesy, but something along those lines could work, and I
mean in partnership with the parks, and right AT the parks.
Especially with how NPs get high traffic in summer, we'd get a great
deal of exposure right now. The message needs to stick once folks
leave the park so they "take the OSM spirit home with them."
3) Something needs to target people on the Internet who are bored
(with social media, whatever else is out there that gets ho-hum
quickly) and the unemployed, underemployed or retired with the
message that contributing to OSM is a great way to spend time. It
makes or keeps your technical skills sharp (if that is in fact your
inclination), it builds community not just within OSM but within YOU,
and it has that "feel good" volunteer spirit of giving back to the
greater good (like writing for Wikipedia or helping out at a soup
kitchen).
4) Some of this might be done with carefully targeted ads on the
'net. Yes, this costs money, but not a lot. If the OSM-US spends
ANY money on "outreach" these ideas should be incorporated into those
budget talks. It shouldn't cost much to ramp up a simple banner ad
that blends better aspects of the ideas in this thread and properly
sparks new volunteers to join and begin contributing to OSM.
SteveA
California
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