Google. Has undergone numerous updates to their style. Changing the logo, the favicon and adding artwork
across the top 2 inches. Google allows users to customize too. Craigslist. Looks dated. Drudgereport. Looks dated. Amazon. Has made many updates to their look. Modernizing buttons, product display, text colors, column widths, etc. To follow well-timed and in tune with trends commercial updating in action. watch global corp. sites like: Sony, VW, Bugati. Look at Las Vegas casino sites. Major hotels, cruise lines, Club Med. Even never-changing websites likes Microsoft, Apple, NYTimes have undergone constant tuning to meet the shifting market tastes and style. I would pose it is still better to stay updated than to see just how long a site can look timeless. (Very few, almost none. But you could look at Tiffany.) Warmest regards, Peter Sawczynec Technology Dir. blūstudio 941.893.0396 [email protected] <mailto:[email protected]> www.blu-studio.com From: [email protected] [mailto:[email protected]] On Behalf Of Edward Potter Sent: Monday, March 09, 2009 9:48 PM To: NYPHP Talk Subject: Re: [nyphp-talk] Changing your site look - What is the norm >>> 5 Years Is Death Craigslist Drudgereport Google Still alive and kicking! 2009/3/9 Peter Sawczynec <[email protected]> I have never read any exact rule on how often to update a website look. But, here is my opinion from my experience. First, it is important to keep in mind, that most all web sites get technologically stale every single year. Updates < 1 Year Very commercial websites and youth oriented sites (MTV, TV shows, shampoo, fast food, bands, high-profile politicians) update at least every year. Many aggressive commercial sites change 2 or 3X a year. 1.5 - 2 Years Is Sensible, Proactive Time to Update If you want to keep the website looking like it is ahead of the curve or at least right on the curve; the website could use to be updated by 1.5 years. Up to 2 years update time is still Okay. 3 Years Is Far End of Time to Update Most standard web sites (govt., high end retail, associations, accountants, lawyers, real estate, furniture, car dealer, local radio station, local politician) start to get totally visually stale at about 3 years. And, of course, I feel even a 2-year old web site design is showing its age. 5 Years Is Death It is common though for these types of above noted business entities to try to take a website design out to 5 years. At 5 years the old design is absolutely expired and is hurting the company image, not enhancing. Even a great clean corporate-look web site rigidly conformed to a classic design grid and using virtually no graphic dingbats of any kind would still need a refresh at about 5 years max, I think. The site width and height proportions get stale. Color scheme gets stale, font choices get stale. Even the widths of the columnar layout can get stale. Warmest regards, Peter Sawczynec Technology Dir. blūstudio 941.893.0396 <mailto:[email protected]> [email protected] www.blu-studio.com _______________________________________________ New York PHP User Group Community Talk Mailing List http://lists.nyphp.org/mailman/listinfo/talk http://www.nyphp.org/show_participation.php -- IM/iChat: ejpusa Links: http://del.icio.us/ejpusa Blog: http://www.preceptress.com/blog Follow me: http://www.twitter.com/ejpusa Karma: http://www.coderswithconscience.com Projects: http://flickr.com/photos/86842...@n00/ Store: http://astore.amazon.com/httpwwwutopic-20
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