As silly as the buzzwords are and we can laugh about them, it's a short-cut to people doing evaluations for a field they know very little about. We all do this. I know nothing about blenders, so I look in Consumer Reports and gather buzzwords on what to look for. I don't have the time or desire to become a food appliance design engineer just to select a blender for consumer use, even though I want a good one.

This just shows how much you have to talk with the perspective clients to understand what's important to them. I'm not saying they always know what's best, but being able to successfully figure out what's important to them can be key. What's important to them might be considered lame to the proposal writer, but it's about getting the work.

David Roth

On Feb 26, 2010, at 4:17 PM, Donna Marie Vincent wrote:

True story: I have a colleague who bid on a project and was expected to be the winning bid. However, another bidder used the phrase "Web 2.0" in their proposal and for that reason alone the project was awarded to the other bidder!


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Date: Thu, 25 Feb 2010 17:57:16 -0500
From: Gary Mort <garyam...@gmail.com>
To: NYPHP Talk <talk@lists.nyphp.org>
Subject: [nyphp-talk] Web 2.0 "how to talk like you know something"
    presentation
Message-ID: <4bffc351002251457mf19998cq175a15b28e53...@mail.gmail.com>
Content-Type: text/plain; charset="iso-8859-1"

Over the winter break in Decemember, a lot of NYPHP's posted various amusing
presentations done tongue in cheek at various conventions.

One of which was MongoDB for DBA's.

However, another of which[or I just ended up seeing it as a related video]
was about "How to talk about Web 2.0 like you know what your talking
about"..

Basically a presentation on keywords to throw into conversations to act like
you know stuff.

I was talking to a friend the other day and she mentioned how she got so sick of the word "dynamic" 5-6 years ago since she had to use it in every proposal she did at her company, multiple times. And I was going to show
her this video because it was so funny.

But now I can't find it!

So, NYPHP's, come to my rescue and give me a laugh. I really need it today. Pull out your most outrageous BSing presentation, bonus points for those who can find the one I refer to based on so little info. [Mitch, you need
not apply. :-)]

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