I think their idea is that you can quote a location with the words which for 
humans is much easier to memorize and less prone to mishearing over dodgy phone 
and radio links than lat/lon or some other scientific grid reference.

On 24 November 2015 08:45:18 CET, Paul Johnson <[email protected]> wrote:
>On Sun, Nov 22, 2015 at 6:00 AM, Stefano <[email protected]> wrote:
>
>> Hi,
>> just for reference in May I saw a discussion on okfn-labs on "opening
>up"
>> w3w by doing an open location code system (different from the Google
>one).
>> https://lists.okfn.org/pipermail/okfn-labs/2015-May/001623.html
>>
>> See also https://github.com/pudo/open3words/issues/1
>>
>
>I hate to be the spoilsport here.  Given that latitude and longitude is
>already a thing that exists, is verifiable, widely used, universal, and
>potentially infinitely precise, yet granular to an entire degree of
>arc,
>and coherent (it's generally possible to visibly estimate proximity
>between
>two pairs of coordinates just by looking at them), it begs the
>question:
>How are these things extant?  o3w and w3w have zero buy-in, have no
>cogent
>pattern, are subject to change without rhyme or reason, and don't
>scale.
>It's like street addressing, but worse...
>
>
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>
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