Most of what I agree with has already been said.
If any media, such as lo-fi print or t-shirts calls for a simplified
design, there's no problem going with it. This has been done. The good
thing about the general concept of our logo (lens+map) is that it will
be recognizable in either case. These can coexist. I don't feel
there's a need to change our main logo.
Which is not to say the proposed one is bad. But still, I fail to see
how negative space (the lens) would work any better for very small


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