Various programming
> languages had an amateurish start (this surely did not apply to
> JSONiq), but still have become huge without anyone advertising them.
> 

There are four preconditions to make a technology successful

(a) it must meet a need

(b) it must be understandable

(c) it must be affordable

(d) luck

Elegance of design, in my experience, has very little to do with it; marketing 
has even less.

Michael Kay
Saxonica




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