right. as far as i see, there is no strategy.I must admit that I don't always follow Ritlabs's marketing strategies.
Amen.
how i see things, ritlabs is a small company, with 49$ for a businness license they presumably live very well from the sales they make right now. no problem with this - but no perspective for the product too.I would suggest a much stronger focus on making the product work in a business environment. The key is make the product work in large settings where IT departments are looking for applications that work extremely well and allow users good flexibility to get the job done.
This is the opportunity that The Bat offers. Focus on the decision makers an stop fiddling with mini options. Money talks, money flows when results are achieved.
i used the bat for years, and although i always had an eye what's going on at the market i never found a reason to switch. but right now with the scandalous events arround v2 (the "full support of IMAP" story) i actively evaluating alternatives. (..for my own use. i let some of my business clients evaluate it but, although they grasped the bat is very powerful, they never climbed the learning curve - ergonomics never played a part in the bat's decisions :( )
as i see it, with the event of gmail we will have big changes in the way the "normal" user sees email. as a company, you could be prepared for this - but you don't have to if you made enough money until the wave hits the market.
a pity, but that's my outlook for the bat on this grey sunday..
PAT
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Evaluating M2, Opera's revolutionary e-mail client: http://www.opera.com/m2/
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