On Monday, October 30, 2000, Avenarius wrote:

> I'm still reeling from the loss of the 35 dollars I had to pay for The
> Bat here in Slovakia. I could have bought 70 (yeah, seventy) full
> menu lunches for the money here. Or I could have paid my rent for six
> weeks.

On the lunch price scale, that would translate into $350 US for me. As
much as I love TB, I certainly wouldn't pay that much for it.
Unfortunately, it seems that most software is priced based on the
standard of living in the world's wealthiest nations. I think RIT Labs
would say that this is where the vast majority of their paying customers
reside. One might counter that the pricing dictates that outcome.

A long time on the list, the possibility of establishing differential
pricing for different countries was discussed. It's obviously done for
local markets for some products. A Coke, for example, bought in Mexico
costs a small fraction of what it costs across the border in the U.S.
But, how could RIT Labs establish differential prices based on the
location of the customer, when the software is universally available as
a download? Could international currency exchange rates be used? How
would they verify the location of the customer? How would customers
charged the most react? If a reasonable method could be developed, I
suspect that RIT Labs would see increased registrations from less
affluent nations, but would that offset the costs of such a system? Not
an easy business problem to solve, but it certainly would be interesting
trying.

-- 
Paula Ford
The Bat! 1.46c (reg)
Windows 95 4.0 Build 950



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