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On Tuesday, July 03, 2001, at 11:56:54 PM PDT, Dierk Haasis wrote:

DH> As someone who earns at least some of his money with advertising
DH> material I like personal replies/texts, they are much warmer. And
DH> people like to be recognised. That's what I meant by "polite".

Hello Dierk,

While I can appreciate the "politeness" of this type of template usage
when responding to someone's deliberate request for some sort of response,
I must say that I don't feel the same way towards advertising that tries
to "personalize" in this way.

In fact, it quite irritates me when I receive "junk mail" with my name
inserted into strategic places.  This "trick" doesn't fool me, and I would
be surprised if many people outside the advertising industry really think
it's particularly "polite".  I, for one, do not.

Melissa
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