Hello Allie,

On Thu, 23 Dec 2004 21:10:27 -0500 GMT (24/12/2004, 09:10 +0700 GMT),
Allie Martin wrote:

>> It's a marketing technique. [...] Gmail doesn't need to advertise,
>> you do it all for them.

AM> Hmmm. You seem to be unto something there. I can certainly see that
AM> working very well as it seems to have.

As I said, marketing and psychology are close friends these days.

AM> There's this rave about searching mail.

It's part of the technique. You have to have a Unique Selling Point
(USP), through whcih you can be distinguished from the competitors.
This feature (in case of software) will be pushed to be the conscious
reason that people say (and believe) they use the product/service for.
It's important that the consumers have a rational reply when asked why
they bought/use that product/service. Even if they bought it for
emotional reasons.

AM> Anyway, YMMV, so who am I to say?

Mileages vary, and it is important that communication between the
different mileage...ers is upheld.

-- 

Cheers,
Thomas.

Man: Is this seat empty? Woman: Yes, and this one will be if you sit
down.

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