What we've learned from iPhone: 1) Have a decent product, which is appealing to users and bring innovation to market 2) Produce (heck, even commercialize it) one SDK, not 10, not with some options off, not with different versions for every brand handset 3) Monetize the market by offering the possibility of user applications 4) Create the application certification process clean and straight 5) People are "dumb", so should be the handset too, with fewer keys, interactions or controls
But the IPhone should learn somethings too: 1) Give access to you handset entirely 2) Background process and resilient data, are important too 3) The 10 million units against the 400 million sold by Nokia makes you insignificance and that's not a big deal actually 4) People are used to replace batteries, memory cards and stuff 5) Don't lock down people to only one platform for SDK The iPhone also brought some nice stuff to market: 1) The update system; people should get used to install and update things on their handsets 2) The mobile application marketplace; we should buy and "sell" applications for handsets 3) The interaction and experience; they bring a lot of fun to users, it's brilliant and takes anyone to a whole new level of experience 4) Developers, developers, developers; Ballmer is right, everyone wants to be part of the process 5) The handset is a two way process; not only for mobile operators to rule on, remember the "you" in Time magazine ? They want control, so stop (mobile cartel) controlling them -- //VD _______________________________________________ tce mailing list [email protected] http://lists.paradigma.pt/mailman/listinfo/tce
