http://aws.typepad.com/aws/2009/05/new-aws-load-balancing-automatic-scaling-and-cloud-monitoring-services.html

"We are excited to announce the public beta of several new features for the Amazon Elastic Compute Cloud (Amazon EC2): Amazon CloudWatch, a web service for monitoring AWS cloud resources, Auto Scaling for automatically growing and shrinking Amazon EC2 capacity based on demand, and Elastic Load Balancing for distributing incoming traffic across Amazon EC2 compute instances. Together, these capabilities provide you with visibility into the health and usage of your AWS compute resources, enhance application performance, and lower costs."

This a clear example for those startups who live using or extending some other services. With this, all of them that build some payed service for Amazon infrastructure to scale and monitor, are screwed! No matter what they could offer (better, faster, slicker), it will never be the same than those AWS tools. People will choose AWS and not any other.

Yet, this isn't enough, since AWS solved what we were asking for quite a while; a balancer. "Elastic Load Balancing automatically distributes incoming application traffic across multiple Amazon EC2 instance"

... and that's how the cookie crumbles!

//VD
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