FYI, I got very useful help also from Rob Houser, a tech writer w/ a user 
assistance company who is familiar w/ RoboHelp and Flare. I hope it helps 
others too.

Rob wrote on 09/27/2007 09:50:42 AM:

> Hey, Tim! You have some pretty open-ended questions considering the 
> minimal requirements you listed. Here's something to think about. 
> 
> Sales people, as you noted, aren't going to spend much time reading 
> or even going through training sessions UNLESS their management 
> mandates it and you specifically test and track their mastery of the
> information.
> 
> From a requirements standpoint, I'm hearing the following needs:
> 
> * method to push information to the sales force online
> * easy way to update information as changes occur
> * simplified authoring tools (not overly technical)
> * online training (i.e., eLearning)
> * possible way for sales force to contribute to the product discussions
> 
> That leaves you with a few solutions:
> 
> Put PDF fact sheets on a web site and add a wiki for discussion 
> challenges and best practices to particular product lines. Add very 
> brief Adobe Captivate movies as possible to teach them more about 
> key products. All of this can be done fairly inexpensively. It would
> allow you to use a tool you know (Word...and I presume Acrobat, 
> although it's not hard to learn if you don't know it). Your 
> technologies that you would have to learn are a wiki that you could 
> tie in to your website, an HTML tool like Dreamweaver (or a HAT such
> as RoboHelp if you find that easier), and Captivate. But the beauty 
> of this approach is that you could start with just the PDF files and
> a website. Sales people won't read books, so you need to divide the 
> content into something they can print and take with them (and it 
> needs to be mostly lists and tables, not long paragraphs of text). 
> 
> Madcap Flare has a wiki-like tool built into it that allows users to
> add comments to help topics. You could deliver your factual content 
> via Flare help topis and allow the sales force to provide comments 
> by appending them to individual topics. If you take this approach, 
> I'd still use Captivate for the eLearning portion.
> 
> At the ASTD training conference this year, there was a lot of talk 
> about using podcasts and mcasts (podcasts delivered via mobile 
> phones) to get info to sales users. That could be an interesting avenue, 
too.
> 
> If having the sales people add their two-cents worth isn't 
> important, you can drop the wiki idea. They key is getting them the 
> information they need, which can be accomplished with short, focused
> PDF fact sheets or brief podcasts if they have a way to listen to 
> them. If you dive into the training world, then you have to find out
> from the sales managers how much accountability they want to build 
> into the system. If it's just optional info, then just make simple 
> Captivate demos (and, again, keep them brief and focused). If it's 
> actual training, then you'll need to build in "tests" that scare 
> them into paying attention. Captivate can do that too.
> 
> I know this is a bit of a scatter-shot answer. If you need to talk, 
> you can call me at -------
> 
> rob


Tim Mantyla

Rob's helpful review of Robohelp 6:
http://www.writersua.com/articles/robohelp_6/index.html
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