As Peter notes, grace is the issue (or rather Adobe's lack of it so far). Adobe clearly knew that the Suite was imminent when they released FM8, even if the exact date was TBD. And they would have to be brain dead not to expect a backlash from early FM8 adopters over the lack of an attractive upgrade path to the new Suite. Clearly, the right people have not yet considered the amount of good will they could accrue by extending the grace period as Peter suggests. The cost to them would be negligible and the resulting good will would be priceless.
Interestingly enough, all the iPhone early adopters I know were philosophical about the price drop. As one of them put it, it was worth the extra $200 to be the first kid on the block to have a new toy. FrameMaker, however, is not a toy -- it's a tool that many of us depend on on a daily basis. ...Susan ----- Original Message ---- From: Peter Gold <[EMAIL PROTECTED]> To: [email protected]; Michael Hu <[EMAIL PROTECTED]> Sent: Thursday, November 15, 2007 10:28:17 AM Subject: Re: [TCP] Response from Adobe** RE: Upgrade Anger to TechCommSuite So far, at least on this list and thread, only one customer has mentioned having had the bad experience. A simple fix by Adobe would be to arrange a refund and win lots of customer hugs. The references to FTC requirements that might have bound Adobe's hands regarding announcing and shipping the product, there's probably no requirement limiting the grace period to the 30 days that Adobe prefers. It's possible to expand the grace period even after it's expired. For example, Apple dropped the iPhone price and hurt lots of early adopters, so in response to customers' outcries, Apple offered a merchandise credit - not the whole price difference, but not trivial. Adobe could easily do a lot of good for its reputation by simply extending the grace period, and offer a refund or credit. Probably not many customers are affected, so it won't cost Adobe much. The larger issue is to fix the pain of customers who showed their commitment to Adobe in the first place, by buying FrameMaker 8. They shouldn't be made to feel they are being punished financially for buying it early. HTH Regards, Peter _______________________________ Peter Gold KnowHow ProServices ____________________________________________________________________________________ Be a better sports nut! Let your teams follow you with Yahoo Mobile. Try it now. http://mobile.yahoo.com/sports;_ylt=At9_qDKvtAbMuh1G1SQtBI7ntAcJ ______________________________________________ Author Help files and create printed documentation with Doc-To-Help. New release adds Team Authoring Support, enhanced Web-based help technology and PDF output. Learn more at www.doctohelp.com/tcp. Interactive 3D Documentation Parts catalogs, animated instructions, and more. www.i3deverywhere.com _______________________________________________ Technical Communication Professionals Post a message to the list: email [EMAIL PROTECTED] Subscribe, unsubscribe, archives, account options, list info: http://techcommpros.com/mailman/listinfo/tcp_techcommpros.com Subscribe (email): send a blank message to [EMAIL PROTECTED] Unsubscribe (email): send a blank message to [EMAIL PROTECTED] Need help? Contact [EMAIL PROTECTED] Get the TCP whole experience! http://www.techcommpros.com
