All,
I just finished reading a story about this "Real Beauty" campaign in today's NY Times online edition.
Cheers,
Todd
Todd Matthews
Lecturer and Ph.D student,
Lecturer and Ph.D student,
Mailing address:
Todd Matthews
Todd Matthews
315 Bowen Hall
Mississippi State University
MS State, MS
From: [EMAIL PROTECTED]
To: Jason Maki <[EMAIL PROTECTED]>
CC: Karen Loeb <[EMAIL PROTECTED]>, [email protected]
Subject: TEACHSOC: Re: Dove soap--Real Beauty
Date: Wed, 17 Aug 2005 10:53:57 -0400
>
>I heard on the radio this morning that Nike is apparently taking on a similar
>campaign of celebrating women's bodies with odes to large rear-ends, hips, and
>ugly knees? i think they feature women athletes. It's not quite the same as
>Dove and I haven't seen the ads yet, but it sounds promising.
>
>Adair
>
>Quoting Jason Maki <[EMAIL PROTECTED]>:
>
> >
> > Dear Karen, Andi, and others-
> >
> > Sorry to throw a wrench in the works of good teaching examples, but
> > here's another twist:
> >
> > Dove soap has a new campaign to feature "real women" in their ads and
> > even has a website to celebrate this:
> >
> > http://www.campaignforrealbeauty.com/
> >
> > Gotta love the URL, too!
> >
> > I am not a reader (I suppose I would fall into the category of
> > "ogler") of fashion magazines, but I imagine Dove is an advertiser.
> >
> > I think this statement by Dove would provide another good teaching-
> > moment...what statement is Dove making by going against the grain of
> > "normal" advertisers? By commencing the "Campaign for Real Beauty"
> > will the social definition of "Real Beauty" change? Dove is staging
> > a campaign...is the campaign to change our definition of "real
> > beauty" or is the campaign to sell more soap?
> >
> > Jason
> >
> >
> > On Aug 17, 2005, at 9:28 AM, Karen Loeb wrote:
> >
> > >
> > > Yeah, you know, I think I got the Merchants idea from you, Andi.
> > > Oh, when I
> > > present the scenario of the high school girl starving herself, etc.
> > > I get a
> > > little dramatic and thrust a recent fashion magazine picked up from a
> > > doctor's office or (sob!) my daughters, and challenge a (female)
> > > student to
> > > find a model in it that isn't pencil-thin. Then I ask the student
> > > at the end
> > > of the class to show us any non-thin models she found, which, of
> > > course, she
> > > hasn't, but one student a few years ago told the class she didn't
> > > bother to
> > > look because she knew she wouldn't find any. I don't recommend
> > > giving the
> > > fashion magazine to the guys--they just end up ogling the scantily
> > > clad
> > > models--defeats the whole purpose of the exercise.
> > >
> > > Karen
> >
>
>
