I think Khaldoun's point is that measuring column inches or air time _alone_ 
isn't enough. One would also want to examine the content of the coverage. Both 
types of information are useful, but neither alone gives a good view of what is 
actually produced.

James

-----Original Message-----
From: "Del Thomas Ph. D." <[EMAIL PROTECTED]>
Sent: Aug 25, 2005 5:45 PM
To: Khaldoun Samman <[EMAIL PROTECTED]>
Cc: [email protected]
Subject: TEACHSOC: Re: for culture and media classes - Media coverage research

Can you really separate time from ideology.  Is not time or column 
inches ideology?

Del

Khaldoun Samman wrote:

>{Sorry for the double posting, but my earlier email
>was sent to you before I finished my last sentence. 
>Sorry}
>
>Thanks Evan for the useful website.  However, counting
>the number of minutes spent on Runaway Bride versus
>Sudan may give you some insights on media coverage, it
>tells you very litle about the ideological content of
>the actual programming.  For instance, we get alot of
>coverage devoted to the Palestinian-Israeli conflict
>and Iraq, probably close to that of, lets say, Michael
>Jackson.  But the content of the coverage is extremely
>ideological.  So its not only HOW MUCH TIME is spent
>on the coverage but the IDEOLOGICAL CONTENT in the
>actual coverage.
>
>best,
>Khaldoun
>
>
>
>               
>____________________________________________________
>Start your day with Yahoo! - make it your home page 
>http://www.yahoo.com/r/hs 
> 
>
>  
>


------
James Cassell <[EMAIL PROTECTED]>

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