TEACHSOC: Marketing Real Men of Genius

[Gardetto, Darlaine]

Hello All,   I am teaching a course on gender this semester and my students are doing fairly well - reading, discussing, etc.  Yesterday students were discussing an article on masculinity and beer drinking from Kimmel and Messner's Men's Lives, when all of a sudden one of the students mentioned Bud Light's marketing campaign: Real Men of Genius.  When I told the class that I did not know about the campaign, they became so excited to show me that they almost ripped the computer mouse out of my hand and took the class to Bud Light's website.  Once the website was projected to the class, it was very difficult for me to get their attention.  Some of the students spontaneously began to recite a vignette; others begged for this or that vignette to be played; one student offered to bring in a CD of all the vignettes.  In short, there was a sense of excitement -- bedlam, really -- and a shared sense of camaraderie that I have NEVER seen in a classroom.  Here is the website:   http://budlight.whipnet.com/   Here is my question for the listserv:  Have any of you analyzed this campaign with your students?  If so, would you be willing to share your insights with us?   Is there anything that I could read that would help me to get a handle on this advertising campaign?   Thanks,   Darlaine   __________________________ Darlaine C. Gardetto, Ph.D. Associate Professor of Sociology/General Education Coordinator St. Louis Community College-Meramec 11333 Big Bend Blvd. St. Louis, MO 63122 (314) 984-7695 (Phone) (314) 984-7489 (Fax) [EMAIL PROTECTED]     --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Teaching Sociology" group. To post to this group, send email to teachsoc@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/teachsoc -~----------~----~----~----~------~----~------~--~---