I would assume 1 number could be reused and routed by the cell co:

Text geek to 123456 to get your free tech-geeks t-shirt from Tech Geeks Inc
Text nerd to 123456 to get your free Star-trek Klingon forehead
prosthetic from We B Nerds Inc.

Just speculating though....


On Sun, Jul 11, 2010 at 10:04 AM, Joel A. Brondos <[email protected]> wrote:
> We've all seen the kind of "Text RACE to 47856".
>
> How does one get one of those 5-digit numbers assigned?
>
> What kind of program is necessary to take that texted information and
> to generate a reply/response?
>
> What kind of responses can be sent . . . text message, picture,
> message on a digital billboard?
>
> What if I wanted someone to text to a number that would respond with
> some kind of information for our school?
>
> Does Google have any services like that? (How long before the run out
> of numbers to 99999 . . . and start lengthening the numbers, adding
> letters . . . or is it just a matter of a subscription service which
> identifies users on the basis of texts and reassigns the data
> accordingly?)
>
> Joel Brondos
> Brookfield, IL
> _______________________________________________
> Tech-geeks mailing list
> [email protected]
> http://lists.illinicloud.org/cgi-bin/mailman/listinfo/tech-geeks
>



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"Don't ask yourself what the world needs. Ask yourself what makes you
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who have come alive." -Dr. Howard Thurman

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