Esther phrases it very well, and this is a good example. Just saying
"oh, anybody smart goes with Cisco" isn't going to win any converts.
As professionals, we should be able to justify a bias with facts that
explain why a choice contributes to the organization's goals. What's
the MTBF, is there 24x7 technical support, do we know of satisfied
corporate customers at our level...

I note that while *techie* snobbery is not a good selling point, most
managers will take notice of what their competitors are doing, and
what other similarly sized organizations are doing. If you can find
some numbers showing what other businesses are doing, that'll go a
long way. How does NameBrand's  market penetration compare to el
cheapo? Does El Cheapo even *have* a support line? Does El Cheapo have
any satisfied corporate customers our size and are they willing to
share the names as references? Will they put support guarantees in
writing with a clause that costs them money if we experience downtime?

Just asking for a satisfied large corporate customer will knock a lot
of cheapo's out of the water...
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