Smaller Restaurant Chains Jump On Signature Drink Bandwagon to Increase Profits
Contrary to current belief, you don't have to be a major chain to enjoy the profit from private-label brand cocktail mixes and signature drinks. Many small to medium-sized family owned restaurants or chains feel it is not possible or cost effective to private label based on the sales volume (they think) is required. Not true. Not when you can private label consistent, high quality cocktail mixes at a reasonable cost. Signature drinks are a powerful marketing tool to increase profits from the bar business that often subsidizes the rest of the operation. Your branded signature drinks can be promoted in-house though the use of table tents, fliers, and verbal specials. Private label mixes should be prominently displayed behind the bar to help further the restaurant's brand awareness and name recognition. Click here for a web site link that will tell you more about how you can create a signature drink you can market. Sincerely, Robert W. (Bob) McNamara President Columbine Specialty Products Inc. 4880 East 41st Avenue Denver, CO 80216 This is a marketing message. We respect your right to be removed from this marketing campaign. Removal from this email distribution list is automatically enforced by our email delivery system. Please click here to be removed. If this hyperlink comes through in text format or is not visible please hit reply to this email and type "Remove" in the subject line. If you have any problems with this removal link please contact Cindy at 800-757-3715 and we will handle your request immediately.
