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TOP-TEN BUSINESS USERS OF SMS TEXT MESSAGING REVEALED
Submitter: Pirate Communications [View SourceWire PR Company Listings]
Release Date: 24-08-2005
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Pirate Communications
Businesses are finally embracing SMS as an innovative communications
tool
KAPOW! (www.kapow.co.uk), the UK’s first SMS text gateway, today
revealed its list of the top-ten business sectors using SMS as an
effective communications tool. Only a decade ago SMS text messaging
was in its infancy and for a long time was considered a toy for
teenagers, but now it is being used for a bewildering array of things
with many businesses coming to depend on it as a flexible and mobile
communications medium.
This top-ten list was derived from KAPOW!’s experiences working with
a wide variety of organisations in the UK, including Barclays Bank,
Volvo IT, KPMG, Reuters, NHS and the London School of Economics. They
are, in no particular order:
1. Recruitment agencies: people looking for temporary work can now
register to receive SMS alerts about potential work from recruitment
agencies. By sending a broadcast SMS to suitable candidates
recruitment agencies can save considerable time and money.
2. Entertainment information services: SMS is being used to deliver
an variety of entertainment information services such as ringtones,
logos, jokes, competitions and horoscopes to customers. This
generates significant revenue for many organisations.
3. Clubs and bars: many clubs and bars are using SMS to notify
customers, who have opted in, about special drinks promotions and
events for when they are in the area.
4. Internet service providers and hosting companies: SMS is being
used to notify engineers when systems go down or if suspicious
criminal activity is occurring across a network, meaning that
problems can be dealt with quickly and efficiently.
5. Couriers: courier companies are using SMS to provide information
to their couriers as to where to collect and deliver mail.
Additionally it is being used to alert customers when items, such as
concert tickets, are being delivered, so that they can ensure they
are around for the delivery or can reschedule for a more convenient
time.
6. Schools, colleges and universities: students and parents can now
be alerted by SMS if buildings are closed due to bad weather, etc.
This saves them having to wait for updates on local radio or having
to call to find out if buildings are open, etc.
7. Hair salons, dentists and surgeries: individual patients can now
receive automatic text reminders telling them the time and date of
appointments. Patients can also postpone and reschedule appointments
via SMS meaning that appointments are less likely to be missed.
8. Mechanics and body shops: mechanics are using SMS to notify
customers when their cars are ready. This can save both the garages
and customers time, because as soon as a job is logged as completed
the customer can be automatically alerted, whether they are at home
or at work, etc.
9. Charities: charities are using SMS in a variety of ways ranging
from using it to alert people about fundraising activities or as a
means to collect donations with enabling people being to make a
pledge via a text shortcode with the donation being taken from their
next bill.
10. Insurance companies: mobile users can now receive quotes and
cover confirmation from insurance companies via SMS, which has helped
to enhance customer service as users can have access to information
24 hours a day.
Andrew Cowles, technical director at KAPOW!, said: “Text messaging
has become part of everyday life, so it makes perfect sense that
organisations should be looking to utilise it as a flexible
communication tool. As the list shows many organisations are starting
to use it very innovatively and for some of our clients, their use of
text messaging has given them a competitive advantage over their
rivals.”
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