http://www.point-topic.com/content/dslanalysis/BBUSCS1dslana050831gen.htm

Analysis: 3 million home workers – a high value segment for UK ISPs
31 August 2005 

The market for products aimed at those working from home constitutes a
significant opportunity for broadband services, Point Topic's first Broadband
User Survey confirms. According to the BBUS results there are some 4.3 million
households, 18% of all homes in the UK, with someone working from home. 70% or
3.1 million of these use the internet as a working tool. The figures show a
total of 5.4 million individuals working from home, 70% of them, 3.8 million
individuals using the internet at home. 

The Point Topic survey found the majority of home workers were self-employed,
more likely to be male with professional or managerial occupations and be based
in a London suburb or prosperous town. The highest use of home working was in
London and the south east. Looking in more detail the BBUS results demonstrate
that home workers fall into three broad categories: Freelancers, who are self
employed with no employees. These make up 50% (1.9m) of all home working
individuals and are distinguished from the second main group: Teleworkers, who
make up 42% (1.6m) of home workers. Teleworkers are employees of enterprises
with separate premises; finally the third, much smaller group of 0.3 million
(8%) which are Home SMEs, running a business from home with employees. 



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