Top 10 Online Shopping Cities
1) Tampa, FL
2) San Diego, CA
3) Philadelphia, PA
4) Houston, TX
5) Miami, Fl
6) Washington, D.C.
7) New York, NY
8) Dallas, TX
9) Chicago, IL
10) Pittsburgh, PA
http://publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticleHomePage&art_aid=36582
New Yorkers Favor Online Shopping
by Gavin O'Malley, Tuesday, Nov 22, 2005 6:15 AM EST
EVERYONE KNOWS NEW YORK IS a shopper's town. But it might surprise
some that 54 percent of New Yorkers who already shop online plan on
spending almost half their total holiday budgets--$327 out of $675--
online this season, according to America Online's fourth annual
"Online Shopping Cities" survey out today.
New York now is the seventh top online shopping city--up from the
tenth last year, according to the survey. The rankings are based on
factors including how frequently online shoppers research and buy
online, and how much money they spend online.
Of those New Yorkers who said they will do more shopping online this
season, 80 percent said they shop online because they can shop any
time, 89 percent said they do so because it saves time, and 77
percent said it's because there are no crowds. Also, less than
half--42 percent--said they shop online because they will save money
on gas by not driving around.
Notably, 64 percent said that shopping for bargains and deals on
holiday gifts is easier on the Internet. More than one-third--35
percent--said the Internet makes it easier to search for a gift
across many different stores/sites, and nearly one-third--31 percent--
also said it's easier to comparison-shop for the best price.
Nearly all--94 percent--of New Yorkers said free shipping is
important when shopping online.
Noting the increasing sophistication of online shoppers, 65 percent
of New Yorkers said they have comparison-shopped; 64 percent have
tracked packages online; 59 percent have used promotion codes and
coupons when making an online purchase; and over a third--35 percent--
said they have consulted online reviews of products and retailers
before purchasing.
Almost half--45 percent--say their on- or offline holiday purchases
will be driven by research they do online. However, while research is
important to them, 40 percent still admit to relying more on impulses
when shopping during the holidays, when compared to the rest of the
year.
Asked about their broader online shopping history, 82 percent of New
Yorkers claim to have been shopping online for three or more years,
and 13 percent said they have been shopping online for 10 or more years.
This national survey was conducted from October 19 through October
31, through Digital Marketing Services. A total of 6,239 Web users
were interviewed, including both online browsers/purchasers and non-
browsers/purchasers.
---
You are currently subscribed to telecom-cities as: [EMAIL PROTECTED] To
unsubscribe send a blank email to [EMAIL PROTECTED]
Manage your mail settings at
http://forums.nyu.edu/cgi-bin/nyu.pl?enter=telecom-cities
RSS feed of list traffic:
http://www.mail-archive.com/telecom-cities@forums.nyu.edu/maillist.xml
