http://www.ubercool.com/2005/09/23/ultimate-ipod-accessories-a-new-car-and-s
tereo/


Ultimate iPod Accessories: A New Car and Stereo

September 23rd, 2005

Few carmakers realize it yet, but seamlessly integrating an Apple iPod with
a new automobile is influencing a lot of car buyers. In January, Apple
announced that Alfa Romeo, Ferrari, Mercedes-Benz, Nissan and Volvo would
offer iPod integration on future models. Of all the car sites Ubercool
visited, only BMW, Mercedes-Benz and Volvo provided useful iPod information.



First out of the gate was BMW in June 2004 with its iPod Adapter (US$149
plus installation). While the adapter worked, BMW left iPod aficionados
wishing it was better designed. BMW¹s audio display only shows ³track 1,
etc.² leaving you guessing what¹s playing. Mercedes-Benz at least lets
drivers see a song¹s title, although no artist or album information is
displayed.


Even stereo manufacturers are slowly waking up to the fact that iPod
integration is a major selling point. In August, Denon launched the first
home theater system, the Denon S-301 (US$1,600) featuring a dedicated Apple
iPod connection that can be controlled with the unit¹s remote.



Given that Apple ships more than 300,000 iPods each month, it does not
require much brainpower to conclude that these front-runners are riding the
coattails of a huge opportunity. 


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