1) A Reborn AT&T To Buy BellSouth $67 Billion Deal Sets Field For a Race 
With Cable Over 
Phones and TV 'An Explosion of Technology'
By DIONNE SEARCEY, AMY SCHATZ, ALMAR LATOUR and DENNIS K. BERMAN
Staff Reporters of THE WALL STREET JOURNAL
March 6, 2006; Page A1

A $67 billion deal to buy BellSouth Corp. puts AT&T back on top of the 
telephone 
industry -- but this time, it is just one of many rivals in a high-
technology race to 
dominate telecommunications, television and the Internet.

Yesterday, AT&T Inc. said it has agreed to acquire BellSouth, aiming to 
create a super-
size phone company that reunites four of the Baby Bells created in the 
historic 1984 
breakup of Ma Bell. It will boast a market capitalization of as much as 
$170 billion, 
larger than any other telecommunications operator in the world. The 
deal's terms also 
require AT&T to assume $22 billion in debt.

But AT&T's new marketplace would be unrecognizable to old Ma. The once-
rigid boundaries 
between local service, long-distance, TV and online have been 
obliterated by technology. 
Phone companies are trying to offer TV services. Cable operators and 
upstart Internet 
companies are successfully selling phone services. Internet technology 
is even spreading 
to the wireless world, the main source of growth for most phone 
companies.

With the communications industry a free-for-all, prices and profit 
margins are under 
massive pressure, and the race is on to snare as many customers as 
possible with 
packages offering phone, wireless, Internet and TV. AT&T wants to grab 
the 14 million 
consumers and six million business phone lines served by BellSouth, of 
Atlanta. The 
extra scale will be particularly helpful to AT&T as it pushes into the 
new terrain of TV 
and Internet phone service. At BellSouth, 85% of residential customers 
are capable of 
receiving high-speed Internet, over which AT&T will try selling TV and 
other services.

"When you go back to the early 1980s, we were talking about a single 
product," said 
Duane Ackerman, BellSouth's chief executive, in an interview yesterday. 
"Since then 
there has been a tremendous explosion of technology. It changed 
everything."

The new AT&T will combine BellSouth's nine-state territory, which 
stretches from the 
Mississippi River to the Atlantic, with the old AT&T's customers on the 
West Coast, in 
the Southwest and Midwest, as well as businesses around the world.
[F. Duane Ackerman]

Consumer groups already have said they will oppose the deal, having long 
argued that 
consolidation in the phone industry reduces competition and raises 
prices. Still, some 
customers may benefit. AT&T's high-speed Internet service is 
significantly less 
expensive than that of BellSouth and AT&T has been more aggressive in 
rolling out 
television services. Consumers in BellSouth's region will likely see 
these new services 
sooner than if their provider remained the more cautious BellSouth.

The recent history of AT&T in its many incarnations underscores an 
extraordinary 
transformation in telecommunications. Rarely has a single industry seen 
so many deals -- 
and more are now expected -- in response to competition and rapid 
technological change.

The U.S. government broke up AT&T, then a monopoly, in order to create a 
more 
competitive industry. That yielded seven regional local phone companies 
and a long-
distance company, which kept the original AT&T moniker. In the late 
1990s, competition 
raged after long-distance and local companies started entering each 
other's territory. 
Telephone operators started merging, driven primarily by Edward 
Whitacre, the man who 
eventually became the architect of the new AT&T Inc.

Mr. Whitacre started out in 1963 as a facility engineer with 
Southwestern Bell Telephone 
Co. in Lubbock, Texas. After climbing the corporate ladder, the Texan 
took his company 
from the smallest Bell to a leading regional player, acquiring Pacific 
Telesis, 
Ameritech and Southern New England Telecommunications.
[Edward Whitacre Jr.]

AT&T, meanwhile, had decided in the late 1990s that its future lay in 
cable. Under C. 
Michael Armstrong, it made a $100 billion bet on that technology just as 
the long-
distance market collapsed amid competition from cheap upstarts, 
affordable wireless 
plans -- and fraudulent accounting by rival WorldCom. Without enough 
cash for debt and 
operations, Mr. Armstrong was forced to break the company into a 
wireless operation and 
a separate phone company, named AT&T Corp., and to sell the cable lines 
to Comcast Corp
., Philadelphia.

Two years ago, with the threat growing from Internet and cable 
companies, the industry's 
deal-making accelerated. The leading remaining Bells -- BellSouth, Mr. 
Whitacre's SBC 
Communications Inc. and Verizon Communications Inc., of New York -- 
began gobbling up 
assets. BellSouth talked to both AT&T and SBC but didn't reach an 
agreement with either.

In 2004, SBC acquired AT&T Wireless, outmaneuvering the United Kingdom's 
Vodafone Group 
PLC, which at the eleventh hour also made a bid. The deal instantly made 
Cingular, owned 
by SBC and BellSouth, the largest wireless operator in the country. Days 
after that deal 
was signed, Mr. Whitacre set out to acquire a long-distance company, 
first targeting MCI 
Inc. and then AT&T Corp. SBC succeeded in snaring AT&T and this year 
gave itself the 
storied name.

Mr. Whitacre is nearing retirement, and the market had been anticipating 
one last 
hurrah. A BellSouth acquisition has long been the subject of speculation 
by analysts, 
investors and rivals. The deal came together in about five weeks, with 
the two sides 
holding the bulk of their negotiations at the offices of law firm 
Sullivan & Cromwell in 
midtown Manhattan.

"We've talked about this on and off for years," Mr. Ackerman said. "Only 
in the last 
couple months did we get specific."

The agreement's size is impressive: It is the fifth-largest U.S. deal 
ever, based on 
equity values, according to Dealogic, a markets data provider. Still, 
given 
telecommunications firms' poor track record of moving into new markets, 
there is no 
assurance the combined company will offer a better array of services 
than each side 
would have done alone. Nor is there any telling what new and unexpected 
competitors 
might be thrown up as communications technologies becomes cheaper and 
more widespread.

Cable operators have taken a clear lead in the race to offer a bundle of 
TV, phone and 
Internet services. Cable operators have been aggressively launching 
phone service using 
Internet technology and added more than 600,000 subscribers in the 
fourth quarter for a 
total of more than five million customers at the end of last year, 
according to 
Leichtman Research Group Inc., a technology research group in Durham, N.
H. More than 55 
million homes can now get phone service from their cable company.
[Caller ID]

By contrast, telephone companies offer TV to fewer than one million 
homes and have fewer 
than 10,000 subscribers, not including their marketing arrangements with 
satellite 
operators, according to Leichtman.

"With our aggressive rollout of digital phone service this year we 
expect to maintain 
and grow our competitive advantage over the bells," said D'Arcy Rudnay, 
a spokeswoman 
for Comcast, the nation's largest cable operator.

The deal is sure to spark reactions from other telecommunications 
players. Verizon, 
previously the top company ranked by market capitalization, would be 
dwarfed by the new 
AT&T. It already has said it wants to buy the stake in Verizon Wireless 
held by Vodafone 
and will likely up the ante to get that done. The company also is 
interested in making 
an approach for Alltel Corp., a regional wireless company in Little 
Rock, Ark., say 
people familiar with the situation.

Mr. Whitacre yesterday tried fending off potential regulatory concerns. 
"There will be 
some who say we're putting the Bell system back together," he said in an 
interview. "But 
this is a different world." The AT&T-BellSouth deal and Verizon's 
acquisition of MCI 
were approved with a few minor conditions attached, despite concerns 
they would lead to 
higher prices for business customers.

The combination of AT&T and BellSouth is designed to shore up both 
companies' defenses 
against cable operators and other competitors. Internet technology has 
allowed start-up 
companies such as Vonage Holdings Corp. and eBay Inc.'s Skype 
Technologies to offer 
phone service without owning their own networks, driving rates for calls 
to as low as 
zero. Vonage has signed up 1.5 million customers in the past two years, 
and Skype has 
more than 50 million users world-wide. Even Internet search companies 
such as Google 
Inc., Mountain View, Calif., and Yahoo Inc., Sunnyvale, Calif., have 
joined the fray 
with Internet-based chat services.

The deal also will lead to significant cost savings, as the three 
networks belonging to 
AT&T, BellSouth and Cingular are merged into one, giving the combined 
entity more 
leverage over vendors such as equipment providers.

AT&T says it expects to find about $2 billion a year in cost savings. 
People familiar 
with the situation said AT&T is considering shedding about 8,000 jobs.

Acquiring BellSouth will give AT&T full control of Cingular Wireless, 
the nation's 
largest wireless carrier. Not only is wireless the fastest growing part 
of the 
telecommunications industry, but it also is at the forefront of many new 
services, such 
as wireless broadband access for laptop computer users.

Having one owner could help Cingular quickly roll out new services and 
to integrate the 
sales and marketing of the new company's regular and wireless offerings, 
which will 
likely be sold under the AT&T brand. Eventually, AT&T and Cingular could 
offer advanced 
options such as a single voice-mail service for both types of phones or 
the ability to 
transfer video content from TVs to cellphones, says Julie Ask a research 
analyst at 
Jupiter Research. For years, BellSouth has operated as a kid brother to 
Mr. Whitacre's 
much larger, faster-moving company. At BellSouth, Mr. Ackerman, who is 
slated to retire 
next year, has focused on returning dividends to investors rather than 
spending money on 
innovations.

As a result, BellSouth has lagged behind AT&T as it tries to find a home 
for itself in 
the future of telecommunications. BellSouth has been slow to pursue a 
television 
rollout, unsure about the potential payoff and the high investment, 
while AT&T and 
Verizon already have announced plans to include television as part of 
their package. 
BellSouth's only TV offer has been through a marketing alliance with the 
satellite-TV 
operator, DirecTV Group Inc., El Segundo, Calif.

BellSouth also hasn't fully embraced a relationship it has with Yahoo. 
Meanwhile, AT&T 
has entered deals with the Internet company to create a mobile phone, 
among other 
services. BellSouth also has resisted deep price cuts in its high-speed 
Internet 
service. AT&T, by contrast, was the first major phone company to drop 
monthly fees to 
less than that of slower dial-up services.
[Bells Unite]

In the wake of the merger, AT&T will push its TV services into 
BellSouth's systems. AT&T 
has a venture with EchoStar Communications Corp., Englewood, Colo., the 
other major 
satellite operator, dubbed HomeZone. HomeZone plans to introduce a new 
set-top box that 
will enable consumers to get both satellite-TV and movies, programs and 
other content 
via the Internet. AT&T invested $500 million in EchoStar in 2003 and 
some investors 
speculate EchoStar may be a future AT&T acquisition target.

Longer term, AT&T plans to sell TV services on its own network using 
technology it 
claims will enable the company to offer features and content beyond the 
reach of cable 
operators. AT&T has begun a "controlled launch" of that service in San 
Antonio and plans 
to begin offering it more widely in the next six months or so.

Neither of AT&T's two TV strategies have fully proven themselves so far. 
The launch of 
HomeZone, originally scheduled for the end of last year, has been 
delayed at least six 
months because of problems integrating the satellite and Internet 
services. Some experts 
also are skeptical about AT&T's Internet-based TV offerings, citing 
growing pains and 
the telecommunications industry's poor track record in this field.

Under the terms of the proposed deal, news of which was first reported 
by The Wall 
Street Journal Online, shareholders of BellSouth will receive 1.325 
shares of AT&T 
common stock for each BellSouth common share. Based on AT&T's closing 
stock price on 
March 3, that equals $37.09 a BellSouth common share, or nearly an 18% 
premium over 
BellSouth's closing stock price. The total equity consideration is 
valued at about $67 
billion.

AT&T's Mr. Whitacre will serve as chairman and chief executive of the 
new company. His 
contract expires in November when he turns 65, but AT&T said the board 
asked him to stay 
on until March 2008 to shepherd the acquisition and he agreed to do so.

Mr. Ackerman of BellSouth will be chairman and chief executive of his 
company's 
operations. Mr. Ackerman said he would stay on for a short time after 
the takeover until 
his retirement. Three members of the BellSouth board will join the AT&T 
board. The 
corporate headquarters will be in San Antonio, where AT&T is currently 
based.

AT&T's board also authorized a share repurchase plan of 400 million 
shares through 2008. 
Under this plan, the company expects to buy back at least $10 billion of 
its common 
shares in the next 22 months. AT&T expects to repurchase $2 billion this 
year and $8 
billion next year.

AT&T was advised by Lehman Brothers Holdings Inc., New York, Evercore 
Partners, Rohatyn 
Associates and law firm Sullivan & Cromwell. BellSouth was advised by 
Citigroup Inc., 
Goldman Sachs Group Inc., New York, and law firm Fried, Frank, Harris, 
Shriver & 
Jacobson.


2) AT&T Deal Could Speed Move To Wireless Internet Calling
By AMOL SHARMA and LI YUAN
March 6, 2006; Page B1

AT&T Inc.'s planned acquisition of BellSouth Corp. could help the 
combined telecom 
company push ahead with plans to offer a burgeoning service for 
consumers: the ability 
to make Internet calls using a cellphone.

Internet calling has already taken off in the landline world, allowing 
millions of 
customers to save money by having their phone calls travel through the 
Internet instead 
of telephone landlines. Now, phone companies, wireless carriers, cable 
companies and 
start-ups are all developing services that will enable cellphone calls 
to travel over 
the Internet as well.

As part of the system, a single handset would function as a cellphone on 
the road but 
could route calls over the Internet when in range of wireless high-speed 
Internet 
networks, or Wi-Fi, at home or in public "hot spots" such as airports, 
hotels, and 
coffee shops. Manufacturers like Nokia Corp. and Motorola Inc. have 
already introduced 
handsets that can do this, but neither said when the phones will be 
available in the U.
S.
BELLS UNITE



The new technology could make Internet calling more appealing to a much 
broader market 
because existing Internet phones can't double as cellular phones as the 
new hybrid 
phones would.

AT&T's intended acquisition of BellSouth, announced yesterday, must 
still be approved by 
regulators. Cingular Wireless, the largest U.S. cellphone service 
provider and currently 
a joint venture of AT&T and BellSouth, says it is exploring technologies 
to offer a 
hybrid phone that would use the Internet networks of AT&T and BellSouth.

In the short run, the logistics of an AT&T-BellSouth merger could 
complicate Cingular's 
plans. But in the long term, integrating the two phone companies' 
billing and customer 
service could make it even easier to integrate the landline networks 
with wireless 
services, analysts say. In general, "having one owner makes governance 
simpler, and 
makes decision-making simpler," says Mark Siegel, a spokesman for 
Cingular.

Cingular says it hasn't decided when it will roll out the service and 
whether to allow 
it to work for customers with high-speed Internet connections provided 
by companies 
other than its parent companies.

Other companies have been more aggressive than Cingular on Internet 
calling. T-Mobile 
USA Inc. has already kicked off a limited trial of an Internet calling 
service in 
Seattle and is expected to roll out a commercial offering later this 
year, people 
familiar with the trials say. A joint venture of Sprint Nextel Corp. and 
the country's 
largest cable companies is planning to offer combined Internet-cellular 
phones next 
year.

The move is risky for wireless operators, since consumers using such 
services might want 
to buy fewer cellular voice minutes if they can use their phones on the 
Internet at 
lower cost. Already, Internet calling services offered by start-ups such 
as Vonage 
Holdings Corp. and cable operators have lured millions of subscribers 
away from 
traditional telephone companies and driven prices down. Some companies, 
including eBay 
Inc.'s Skype, even allow their subscribers to call each other for free.

All players are moving ahead despite the risks: T-Mobile and Sprint, 
both pure cellular 
carriers, see the new technology as an opportunity to steal customers 
from landline 
companies and their bigger wireless competitors, people in the industry 
say. Switching 
calls over to the Internet will also allow carriers to expand their 
coverage inside 
homes and office buildings, where signals are weak, and to free up 
capacity on their 
cellular networks. Also, analysts expect carriers could charge a premium 
of $5 to $10 
per month for the service.

Cable companies, which have been aggressively rolling out Internet 
telephony on their 
broadband networks, see the move as a way to enter the wireless sector 
without acquiring 
expensive radio spectrum and building their own networks.

The move to bring Internet calling to cellular networks is another sign 
of intense 
competition in the telecom sector. Cable and phone companies are racing 
to offer 
consumers the most attractive bundle of TV, phone, wireless and high-
speed Internet 
services, collapsing the traditional borders between these industries.

"They all want to be the company to deliver movies and content to your 
house, be your 
wireless provider and deliver your Internet and phone service," says 
Jupiter Research 
wireless analyst Julie Ask. "They want to do it all."

Industry officials and analysts expect demand for the wireless Internet 
phone service to 
be strong: There is a large market to tap, given that more than 35% of 
Americans now 
have broadband connections, according to a recent survey by the Yankee 
Group.

Still, there are a number of hurdles for companies hoping to offer 
wireless Internet 
calling: The handsets that operate on both cellular and Wi-Fi networks 
are still 
expensive, ranging from $700 to $1,000, though cheaper models are 
expected this year. 
Also, switching instantly between the two networks has proved 
technically challenging. 
And some carriers worry they will inherit the regulatory burdens of 
Internet phone 
providers, which have had difficulty meeting a government mandate to 
offer emergency 911 
services that can track a caller's location.

Carriers in Europe and Asia recently began taking steps to deploy 
wireless Internet 
calling. British Telecom PLC launched a mobile Internet service last 
summer that allows 
calls to switch between cellular and home Wi-Fi networks. Skype has also 
just struck a 
deal to offer the service to customers of Hutchinson Whampoa Ltd.'s 
telecom unit 3 later 
this year in Europe, Asia and Australia.

In the U.S., cellular Internet phone service has yet to emerge, but 
Internet-based 
calling has already proven popular. Roughly six million U.S. consumers 
have signed up 
for Internet phone service from cable companies, Internet service 
providers or 
independent carriers such as Vonage, according to a recent survey by the 
Pew Internet 
and American Life Project.

Many consumers have gravitated to the services because they offer cut-
rate calling plans 
compared to traditional phone companies. Rather than sending calls over 
the public-
switched telephone network, Internet calls are broken into digital 
packets of data that 
are routed via the Internet, similar to how emails are delivered.

Some phone makers like Panasonic Corp. and Motorola have produced 
cordless handsets that 
allow consumers to make and receive Internet calls. Other companies, 
such as SpectraLink 
Corp., have targeted similar devices at businesses, giving workers the 
ability to roam 
around an office building and talk on an Internet phone.

But those devices only work on Internet connections and do not also 
function as a 
cellphone. Now several U.S. carriers and handset manufacturers are 
lining up to bring 
consumers devices that can operate on both types of networks and switch 
seamlessly 
between the two.

Sprint says it is planning to roll out the offering with cable companies 
in the first 
half of 2007, taking advantage of the Internet phone technology many 
large cable 
companies have already developed for their high-speed Internet 
customers. The service 
will probably add a few dollars to consumers' phone bills. "We think 
it's a premium 
service, and so it probably would have a premium price," says John 
Garcia, head of 
Sprint's venture with the cable companies.

Sprint could also develop its own Internet phone technology and offer 
wireless Internet 
calling without the help of cable providers in some cases, a person 
familiar with the 
company's plans says.

T-Mobile has the most to benefit from offering wireless Internet 
calling, many analysts 
say. With a fast-growing subscriber base and limited network capacity, 
the company is 
eager to transfer some voice traffic to the Internet. T-Mobile also can 
take advantage 
of its large network of Wi-Fi hotspots in public places.

Verizon Wireless is also evaluating wireless Internet calling 
technologies but hasn't 
announced any plan to deploy the service. People in the telecom industry 
said the 
company has found significant interest for the service from its business 
customers. 
"When and if the marketplace is ready, we'll be ready," spokesman Tom 
Pica says.

The carriers are also reaching out to other companies, such as Kineto 
Wireless Inc., 
Airvana Inc., BridgePort Networks Inc. and VeriSign Inc., for the 
technical 
infrastructure and software needed to merge cellular and Wi-Fi networks. 
Kineto Vice 
President of Marketing Ken Kolderup says the company had to do a lot of 
"evangelizing" 
with the wireless operators two to three years ago, but now they're 
knocking on his 
door.

Companies that provide broadband Internet calling over traditional 
phones, such as Yahoo 
Inc. and Time Warner Inc.'s AOL are also exploring ways to get into the 
cellular 
Internet calling market. Skype is already offering Internet-calling 
software that 
consumers can download onto their personal digital assistants and other 
wireless data 
devices.

But some carriers could make life difficult for the smaller players: 
Cingular and 
Verizon Wireless prohibit wireless broadband subscribers from using 
Internet phones over 
their data networks because they say the services could hog bandwidth.

Some companies, such as EarthLink Inc., are hoping to compete with the 
large wireless 
carriers by taking advantage of the Wi-Fi networks many municipalities 
are building. 
EarthLink, which is planning to offer city-wide Wi-Fi access in 
Philadelphia and has bid 
for a similar project in San Francisco, said it will eventually offer a 
handset that 
allows consumers to make Wi-Fi calls that can switch to the cellular 
network of Helio, a 
joint venture between EarthLink and South Korean wireless carrier SK 
Telecom Co.

The biggest challenges for the carriers and cable companies interested 
in deploying 
wireless Internet calling are technical. Transferring calls smoothly 
between the two 
networks is "quite an engineering feat," says Mr. Garcia of Sprint, as 
is determining 
which Wi-Fi access points are secure enough to pick up cellular calls. 
Sprint says the 
first phase of its rollout will only allow calls to be transferred to 
the Internet at 
home.

Write to Amol Sharma at [EMAIL PROTECTED] and Li Yuan at li.
[EMAIL PROTECTED]

http://online.wsj.com/article_print/SB114153322699689697.html

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