http://www.dmeurope.com/default.asp?ArticleID=14805
Europe leads North America in IM use report 11/04/2006 by John Tilak Eighty-two million people, or 49 per cent of the European online population, used instant messaging (IM) applications to communicate online in February, according to a study from Comscore Networks. In comparison, 69 million people in North America, 37 per cent of the online population, used IM during the same timeframe. Interestingly, the analysis showed that IM is most heavily used in the Latin American region, with 64 per cent of the online population using IM in February. The MSN Messenger application has the strongest penetration worldwide, with 61 per cent of worldwide IM users using the application in February. MSN Messenger is especially dominant in Latin America, reaching more than 90 per cent of IM users. In Europe and Asia Pacific, the application is used by more than 70 per cent of IM users. North America is the most competitive IM market, with MSN Messenger, AOL/AIM and Yahoo Messenger each garnering between 27 and 37 per cent of IM users in February. Additional IM programmes are gaining ground, especially outside North America. Skype is now used by 14 per cent of IM users worldwide, although it is used by only 3 per cent of the online population in North America. Skype appears most popular in Asia Pacific, reaching 26 per cent of the region's IM user population. --~--~---------~--~----~------------~-------~--~----~ TELECOM-CITIES Current searchable archives (Feb. 1, 2006 to present) at http://www.mail-archive.com/[email protected]/ Old searchble archives at http://www.mail-archive.com/[email protected]/ -~----------~----~----~----~------~----~------~--~---
