--When Disaster Strikes, Text 2HELP
---------------------------------
Date: 9/15/2006 5:52 AM
Link: http://www.textually.org%2ftextually%2farchives%2f2006%2f09% 
2f013561.htm&f=6803&e=16583752


  The Wireless Foundation, participating wireless carriers, and the  
Amercan Red Cross today announced their official partnership to  
provide Text 2HELP, an initiative which enables wireless customers to  
text message a monetary donation to the Red Cross to support its  
relief efforts in the event of a large-scale disaster.

In the event of a major disaster (such as Hurricanes Katrina or  
Wilma) the American Red Cross will collaborate with the CTIA to  
activate the Text 2HELP initiative. At that time, subscribers of  
participating wireless carriers can send a text message to  
"2HELP" (24357) containing the word "HELP."

A $5 tax-deductible donation will be made to the American Red Cross  
for disaster relief efforts . Donations will appear on customers'  
monthly bills or be debited from prepaid account balances. [Press  
Release]

  Click here for many more examples of fund raising by SMS

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