http://asia.news.yahoo.com/061208/3/2u3ty.html

PluggedIn: Taipei, global cities, hum Wi-Fi tune
Saturday December 9, 5:14 AM

TAIPEI (Reuters) - As much of the world buzzes with high-speed 3G mobile services, Taipei is humming another wireless broadband tune with a year-old network providing low-cost Wi-Fi service throughout the city.

The Taiwan capital hopes to become a pioneer in the field, leading a group of major global cities in offering Wi-Fi networks as a convenient low-cost alternative to pricey third-generation (3G) mobile services.

Other cities across the globe studying or building similar networks include Singapore in Asia, Philadelphia and San Francisco in North America and Moscow in Europe.

Even Taipei's cross-strait rival Beijing is getting into the act, looking at Wi-Fi among other technologies as it conducts a feasibility study for a citywide high-speed wireless network.

Many believe there is demand for such networks, but the level of that demand and how the product should be packaged are still open questions -- something that Taiwan's network, known as Wifly, has learned in its first year of operation.

"In the beginning we used a monthly flat fee," Chang Sheng, vice president of the network's operator, Q-Ware Systems, told Reuters in an interview at the company's Taipei headquarters.


"But, for the average customer our service is nice to have, but not a must. So this is a lesson we've learned."

That lesson has led Q-Ware to test out a number of new channels to take its network beyond offering simple high-speed Internet access as a stand-alone product.

The company is experimenting with Wi-Fi phones, which allow subscribers to make calls over the Internet, and portable online games are another future possibility.

In one of its most ambitious projects, the company is also in talks to sell a major stake in itself to one of Taiwan's top two cellular carriers, Chunghwa Telecom and FarEasTone , which could then package Wi-Fi with their core cellular service as a bundled product.

LOW COSTS

While Taipei's Wifly service is still very much a work in progress, most agree that the technology's relative maturity and low cost should help such citywide networks find a place in the future world of high-speed wireless data services.

Taiwan's Wi-Fi network, which operates using 4,000 so-called access points -- built around short-range transmitters placed in venues like convenience stores and coffee shops -- has cost a mere T$1 billion (US $31 million) to build so far.

By comparison, a 3G cellular network with the same level of coverage would cost US$300 million to $500 million, said Nick Ingelbrecht, a telecoms analyst at Gartner.

The main disadvantages of Wi-Fi over traditional cellular are the relatively short range of its transmitters, and limits on its use to when subscribers are stationary.

Subscriptions for the Taipei network, which has signed up 70,000 users since January, are relatively cheap and flexible compared with cellular, costing just T$400 a month.

"We're at the beginning of the process rather than at the end," Ingelbrecht said. "These networks are going to come in and compete. They are going to be fairly significant in some markets where they're going to eat into the revenue of the traditional cellular operators."

Singapore has become the next city to try out the concept, as it builds a comprehensive system of wired and wireless networks, including a commercial wireless broadband system that launched a week ago.

The city-state is billing the broader project, known as Next Generation Infocomm Infrastructure or Next Gen NII, as its "new digital super-highway for seamless connectivity," said a spokesman at the Infocomm Development Authority of Singapore.

"Next Gen NII will spell greater options, including more competitive prices for all Singaporeans," he said.

"Already, even before the new networks are rolled out, ongoing competition in the broadband market has driven broadband prices down by up to 40 percent. We target to have more than 90 percent of Singapore's households as well as over 90 percent of all businesses with more than 10 employees on broadband by 2015."

(Additional reporting by Jennifer Tan in Singapore)


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