http://www.doorsofperception.com/

March 12, 2007
High-tech beads for the natives?

You know what? I just don't think Sunnyvale, California is the right  
base from which to save the world with Tech.

Advanced Micro Devices (AMD) and Architecture for Humanity have  
announced a $250,000 competition for the design of technology centers  
in the developing world.

Dan Shine, director of the AMD's 50x15 Initiative, says "the creative  
designs developed in this competition will contribute to our  
ambitious goal of connecting 50 percent of the world's population to  
the Internet by 2015."

Had the organisers spent more time in South Asia, or in Africa,  
they'd be aware that six million mobile phone accounts are being  
opened each month, just in India, right now, today, without the  
participation of a single "technology centre".

The explosion in cell phone usage is even more pronounced in Africa -  
from just one million in 1996 to 100 million users today, and rising  
exponentially.

AMD's 50% figure is likely to be reached years before 2015 because of  
the smart ways poor people share devices and infrastructures.

Shine says that the prize will be for the design of a "sustainable  
technology facility and community center which incorporates a  
centralized building equipped with internet connectivity solutions  
designed to enable an entire community to access the transformative  
power of the Internet".

That's two uses of the word "centre" in a single sentence. The words  
"old" "western" and "paradigm" spring to mind.

AMD's new competition is as misguided as the $100 laptop project.  
It's based on an outdated model of individual device ownership that  
may seem normal at the TED conference in Monterey, but has little to  
do with daily lives of the people it's supposed to benefit.

The press release concludes that "we are challenging the creative  
world to design innovative structures".

That challenge, too, is misguided. Amazingly innovative structures  
are already emerging in Africa and South Asia. As Aditya Dev Sood  
told us last week in Delhi, mobile communication is revolutionizing  
economic and social life in rural India, spawning a wave of local  
entrepreneurs and creating greater access to social services.

Amazingly, poor people are managing to do this without the  
participation of the "creative world".

Check out the new study by The Center for Knowledge Societies (CKS)  
commissioned by Nokia.

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