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http://www.technologyreview.com/Wire/18543/

Tuesday, April 17, 2007
Colleges look for faster ways to get urgent emergency messages to  
students during crises
By Associated Press

The two hour delay between the time when shots first rang out at  
Virginia Tech and when officials e-mailed a warning to its students  
has thrown a spotlight on how schools can get critical news out  
faster in a crisis.

''When you're in the middle of something, two hours is not very long.  
But when you're looking in, it does seem like a long time,'' says  
Mitchell Celaya, the assistant chief of campus police at the  
University of California, Berkeley.

At UC Berkeley, Celaya says an extreme emergency would warrant, among  
other things, a siren on an outdoor public address system followed by  
an announcement with instructions.

The University of Florida is working with local police to place  
automatic calls to campus telephones with similar kinds of messages,  
including alerts about hurricanes and tornadoes. And the University  
of Cincinnati has gone as far as making its public address system  
audible inside buildings.

''There is no one magic communication system that we can press a  
button and let everyone know what is going on,'' says Chris Meyer,  
assistant vice president for safety and security at Texas A&M  
University, where they use all of the above methods and others.

Getting word out to students also was the plan at Virginia Tech,  
where officials have been working on a system that would get  
emergency alerts to students via text messages on their cell phones.

That system was not in place Monday, during the deadliest shooting  
rampage in modern U.S. history. Some students said their first notice  
of trouble came in an e-mail at 9:26 a.m., after the second shooting  
had begun.

University president Charles Steger said the university decided to  
rely on e-mail and other electronic means to spread the word, but  
said that with 11,000 people driving onto campus first thing in the  
morning, it was difficult to get the word out.

The University of Georgia has joined a small but growing number of  
institutions that are testing similar systems. Their service,  
provided by the California-based NTI Group, is voluntary and allows  
students to plug in various phone numbers and e-mail addresses to a  
Web site -- and then transfers messages from the university using  
phone systems outside the affected area so it doesn't jam local phone  
lines.

''One person may be receiving five different messages through five  
different means,'' says UGA spokesman Tom Jackson.

Elsewhere, some universities are devising more targeted means of  
security in hopes of quickening their responses.

The University of Washington has a high-level safety team that was  
put in place after a murder-suicide. The aim is to move staffers who  
are in danger to other offices or provide them extra security  
protection. However, that system failed recently when a 26-year-old  
staffer was killed by her ex-boyfriend on April 2.

There's also no guarantee that students will heed warnings.

Diane Brown, spokeswoman for the University of Michigan's public  
safety department, says officials there sometimes have trouble  
getting students to exit buildings during fire alarms and other  
emergencies because of false alarms.

''How do you overcome that desensitization?'' she asks.

She and others note that it's also common for students to let  
strangers into dorms that are locked or require key cards. Propping  
doors open is also still a rampant practice.

And the fact of the matter is, campuses are largely open places where  
just about anyone -- especially a student -- is free to roam.

For that reason, college officials across the country agree that, in  
the end, no higher education institution is immune to this kind of  
violence, no matter how well they prepare.

''Obviously, these crazy out-of-the-blue nightmare scenarios can  
happen just about anywhere,'' says John Holden, a spokesman at DePaul  
University in Chicago.

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On the Net:

International Association of Campus Law Enforcement Administrators:  
http://www.iaclea.org



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