"Take SMIC. The chipmaker will soon operate plants in five cities  
across China. By contrast, SMIC's Taiwanese rivals, United  
Microelectronics Corp. (UMC) and Taiwan Semiconductor Manufacturing  
Co. (TSM), have built most of their factories in two science parks  
just a few hours' drive from one another in Taiwan, making it easier  
to manage the plants. So why has SMIC spread out so much? "Every  
[local] government wants to go into high tech," says Pranab Kumar  
Samar, an analyst in Hong Kong with Daiwa Institute of Research. That  
might make for good politics, but it's not exactly smart business."

http://www.businessweek.com/globalbiz/content/may2007/ 
gb20070503_570368.htm?link_position=link1

Asia May 3, 2007, 9:06AM EST text size: TT
The Tech Dragon Stumbles
China's upstarts are finding life in the big leagues tougher than  
they reckoned

by Bruce Einhorn

In recent years, the world has watched with a mixture of fascination  
and trepidation as Chinese technology companies making everything  
from semiconductors to cell phones have pushed their way onto the  
global stage. Investors have piled in, hoping to reap the rewards  
that would flow from betting on an Intel (INTC) or Dell (DELL) in the  
making. Potential rivals, meanwhile, have feared that the Chinese,  
like the Japanese and Koreans before them, might elbow their way into  
prominence worldwide.

 From the looks of it, neither group has it quite right. For a host  
of Chinese tech companies trying to adjust to life in the major  
leagues, these are difficult days. Cell-phone makers TCL and Ningbo  
Bird have seen their share of the mainland market whittled down by  
global giants Nokia (NOK) and Motorola (MOT). Profit margins at  
telecom equipment makers Huawei Technologies and ZTE have shriveled.  
BOE Technology Group, the country's biggest maker of liquid-crystal  
displays used as screens for PCs and TVs, has dumped noncore assets  
to prop up earnings and is lobbying for a government bailout.  
Chipmakers Semiconductor Manufacturing International Corp. and Grace  
Semiconductor Manufacturing Corp., which once hoped to challenge the  
Taiwanese as world leaders, are limping. "Our greatest challenge is  
how to turn the company profitable," says Anne Chen, SMIC's Hong Kong  
representative.

Even computer maker Lenovo Group (LNVGY), the highest-profile of  
China's up-and-comers, is struggling overseas. Lenovo's acquisition  
of IBM's (IBM) PC division in 2005 led to predictions that it would  
morph into a powerhouse capable of challenging Dell Inc. and Hewlett- 
Packard Co. (HPQ) Instead, even as Lenovo remains the leader in  
China, it is falling behind big competitors abroad. It gained share  
in the first quarter, but not enough to keep Taiwanese rival Acer  
Inc. from jumping ahead of it into the No. 3 position worldwide,  
industry watcher Gartner says. On Apr. 19, Lenovo said it was firing  
1,400 people, or about 5% of its global workforce, with most of the  
cuts coming out of Europe and the U.S. It plans to fill some of those  
jobs with lower-cost employees in China. "We have more work to do,"  
said Rory Read, president of Lenovo's Americas group. "We have strong  
competitors out there."

Some of the malaise afflicting China's tech majors can be chalked up  
to market forces in what are largely commodity industries. Makers of  
LCD panels moved into the business after 2004, the year the sector  
was at its most profitable. Since then, few players have made money.  
And SMIC's woes are partially the result of a downturn in the  
semiconductor industry. Although the Shanghai-based chipmaker on Apr.  
27 said it posted a $9 million profit for the first quarter, without  
one-time financial gains SMIC would have finished $40 million in the  
red, brokerage Macquarie Research Equities estimates. For Lenovo, a  
price war at home has hammered margins, and its overseas effort has  
been hampered by logistical problems. While sales of consumer laptops  
are surging in Europe, for instance, Lenovo cant get enough machines  
into stores there.

The woes of China's tech hopefuls, though, aren't entirely the result  
of poor timing or management missteps. What was supposed to be a  
major advantage for Chinese tech companies--the backing they receive  
from Beijing--has in many cases turned into a liability. In exchange  
for preferential loans, tax breaks, and sweetheart property deals,  
Communist Party bosses often get to influence key business decisions.

Take SMIC. The chipmaker will soon operate plants in five cities  
across China. By contrast, SMIC's Taiwanese rivals, United  
Microelectronics Corp. (UMC) and Taiwan Semiconductor Manufacturing  
Co. (TSM), have built most of their factories in two science parks  
just a few hours' drive from one another in Taiwan, making it easier  
to manage the plants. So why has SMIC spread out so much? "Every  
[local] government wants to go into high tech," says Pranab Kumar  
Samar, an analyst in Hong Kong with Daiwa Institute of Research. That  
might make for good politics, but it's not exactly smart business.

Many Chinese companies are also paying the price of a government  
effort to spur the development of homegrown technologies. State-owned  
Datang Telecom Technology & Industry Group, for instance, has  
squandered hundreds of millions of dollars and almost a decade on a  
Chinese standard for so-called third-generation (3G) mobile telephony  
when it could have easily adopted one of the international standards  
already in use. This has also hobbled Huawei, ZTE, and the country's  
dozens of cellular handset makers. Chinese companies "don't have a  
[3G] market in which to cut their teeth," says Mark Natkin of  
Marbridge Consulting Ltd. in Beijing.

Meanwhile, competitors from other countries aren't standing still.  
Taiwanese, Korean, and Japanese LCD makers are pouring billions of  
dollars into more efficient plants, both at home and on the mainland.  
The Chinese lack both the technology and the cash to build such super- 
expensive factories. "It's very hard to catch up," says Byron Wu,  
director of China research for market tracker iSuppli Corp.

Don't count China's tech companies out yet, though. One sector that's  
thriving is the Internet. Search engine Baidu.com (BIDU) continues to  
widen its lead over competitors Google (GOOG) and Yahoo! (YHOO)  
Tencent Holdings is the leader in instant messaging, and NetEase.com  
(NTES) rules in online games. One thing they all have in common: no  
government backing. And in contrast to the likes of Lenovo and SMIC,  
theyre focused largely on the local market.

China's state-backed champions, meanwhile, still have plenty of  
potential. Remember that it took the Koreans and Japanese decades to  
work their way to global dominance. And the Chinese have a huge home  
base that gives them a chance to continue honing their skills for  
future forays into overseas markets. The payoff, however, may come  
later than China's boosters initially anticipated. There was a lot of  
excitement about Chinese technology companies," says Frank Lee, an  
analyst with Deutsche Bank (DB) in Taipei, but Chinese policymakers  
"underestimated what it would take."

Einhorn is a correspondent in BusinessWeek

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