[tex4ht] \TeX -> TeX

[Karl Berry]

Does anyone know if there is an easy way to make htlatex generate a
plain text "TeX" for \TeX, ditto "LaTeX" for \LaTeX?  I mean, a "native"
way at the tex4ht level, rather than redefining the macros in TeX or
postprocessing the HTML with sed, etc.  --thanks, karl.