Follow-up Comment #1, bug #597 (project tex4ht):
It is OK to cross-post, don't worry. I've already provided my answer on
TeX.sx, so I will post only a shorter version here:
The correct call for htlatex if you want Unicode output is this:
$ htlatex mwe.tex "xhtml,charset=utf-8" " -cunihtf -utf8"
Important is the space between " and -cunihtf, and the charset=utf-8 option.
But it is better to use make4ht, because it outputs correct Unicode by
default.
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