MICHAEL JACKSON: 1958-2009
TMZ, tweets and the death of Michael Jackson (P.S. Jeff Goldblum is not
dead) THE ASSOCIATED PRESS11:06 PM EDT, June 25, 2009

It was a where-were-you moment in a digital age. Michael Jackson's
death<http://www.newsday.com/topic/entertainment/michael-jackson-PECLB002548.topic>was
not learned from a fatherly TV news anchor. Instead, the news first
spread online.

Some of the initial reports from various outlets were confusing: Was Jackson
still alive? Was he in a coma? They spread like wildfire across news sites,
social media networks and
Twitter<http://www.newsday.com/topic/arts-culture/internet/twitter-inc.-ORCRP00010280.topic>
.

The celebrity Web site TMZ.com. site broke the news of Jackson's death at
5:20 p.m. Thursday.

It was a huge scoop for the AOL-owned
TMZ,<http://www.newsday.com/topic/entertainment/television/tmz-%28tv-program%29-ENTTV00000058.topic>though
many did not believe TMZ's report until it was matched by more
established news organizations.

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   "Everything starts with a tip," said Harvey Levin, managing editor of
TMZ. "We wouldn't have put it up if we weren't positive."

Jackson's death was confirmed by the Los Angeles Times and then The
Associated Press just minutes before the nightly network news began. The
anchors relayed the news at the top of their broadcasts, though
CBS<http://www.newsday.com/topic/economy-business-finance/cbs-corp.-ORCRP002841.topic>and
ABC quickly moved on to their prepared obituaries for Farrah
Fawcett<http://www.newsday.com/topic/entertainment/farrah-fawcett-PECLB001648.topic>,
who died earlier Thursday.

MTV, the channel that had so much to do with Jackson's incredible rise to
fame, played Jackson's iconic music videos "Beat It" and "Thriller," and
continued with a Jackson marathon.

Jackson dominated the discussion on Twitter, generating the most tweets per
second since Barack
Obama<http://www.newsday.com/topic/politics/government/barack-obama-PEPLT007408.topic>was
elected president in November.

"We saw over twice the normal tweets per second the moment the story broke
as people shared their grief and memories," Twitter co-founder Biz Stone
said in an e-mail.

The tweeting tripped up Twitter briefly, but engineers quickly responded to
keep the service running. At times Thursday night, Jackson-related search
topics were the most popular on the site.

Celebrity users on Twitter -- including Lindsay
Lohan<http://www.newsday.com/topic/entertainment/movies/lindsay-lohan-PECLB004194.topic>,
Ashton 
Kutcher<http://www.newsday.com/topic/entertainment/ashton-kutcher-PECLB002882.topic>,
John 
Mayer<http://www.newsday.com/topic/entertainment/john-mayer-PECLB005340.topic>,
Ryan 
Seacrest<http://www.newsday.com/topic/entertainment/television/ryan-seacrest-PECLB001019.topic>and
?uestlove of the Roots -- posted their remembrances.

"I will be mourning my friend, brother, mentor and inspiration," tweeted MC
Hammer<http://www.newsday.com/topic/entertainment/mc-hammer-PECLB002197.topic>.
"He gave me and my family hope. I would never have been me without him."

Comedian Rob Corddry, the former "Daily
Show"<http://www.newsday.com/topic/entertainment/television/the-daily-show-%28tv-program%29-ENTTV000000244.topic>correspondent,
joked: "I wish it had been Michael Jackson that broke the
story of TMZ dying."

*>> Read more celebrity tweets on Michael
Jackson<http://www.newsday.com/entertainment/news/celebrity/ny-etjackson-twitter,0,1304459.story>
*

Others sought to corrupt the memorializing of Jackson. A false rumor was
spread that actor Jeff
Goldblum<http://www.newsday.com/topic/entertainment/jeff-goldblum-PECLB001979.topic>had
died. His publicist had to release a statement saying that Goldblum
was
fine.

So many people wanted to verify the early reports of Jackson's death that
the computers running
Google<http://www.newsday.com/topic/economy-business-finance/computing-information-technology/google-inc.-ORCRP006761.topic>'s
news section interpreted the fusillade of "Michael Jackson" requests as an
automated attack from about 5:40 p.m. through 6:15 p.m.

As a defense mechanism, Google's news section responded to requests for
information about Michael Jackson with squiggly letters known as a
"captcha." Just as online ticket buyers regularly do to complete their
purchases, the Michael Jackson searchers had to enter the letters correctly
to see Google's new results.

Searches made through Google's main search engine were unaffected, according
to company spokesman Gabriel Stricker.

On 
YouTube<http://www.newsday.com/topic/entertainment/movies/youtube-ORCRP00000211004.topic>,
traffic flowed to music videos of Jackson, while thousands posted videos of
themselves sharing their thoughts on Jackson.

On the Google Inc.-owned YouTube, traffic flowed to music videos of Jackson,
while thousands posted videos of themselves sharing their thoughts on
Jackson.

Others were using
Facebook<http://www.newsday.com/topic/arts-culture/internet/facebook-ORCRP006023.topic>to
organize vigils and celebrations of Jackson. One in San Francisco with
nearly 50 confirmed guests hoped to recreated the "Thriller" dance.

Within a few hours of the news of Jackson's death, his 1982 album "Thriller"
was the No. 1 album on iTunes. Several of his discs were also in the top 10
of the digital store.


-- 
"Focus on where you want to go, not on what you fear" - Anthony Robbins

Vanakkam Subbu

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