*Sony shows off 3D TV technology *
 *[image: 3d viewers]* *Broadcasters hope that the time has come for 3D
television*
 *
*

*Sony has shown off a new single-lens camera able to capture 3D images.*

*The majority of existing 3D set-ups use two-camera systems to record images
tailored specifically for the left and right eye of the viewer. *

*The new camera takes a single image that is split by mirrors and recorded
on two sensors, resulting in a "smoother" picture, according to Sony. *

*The prototype camera will be unveiled at next week's Ceatec electronics
show in Tokyo, Japan. *

*Viewers will be able to watch the 3D images using special polarised
glasses. Without them, they will just see normal 2D television, according to
the firm. *

*The firm said the camera, which is able to capture images very quickly, is
especially suited to sporting events. *

*Long shot*

*The new camera is one of a number of developments being put forward by the
firm, which hopes that 3D TV is about to take off. *

*This week, the firm also opened the doors to its European research labs to
show off a different 3D camera technology for recording football games.*
  *[image: 3D sports event]* *Broadcasters are focusing efforts on 3D
sporting events*

*The technology uses three fixed cameras to record the entire football
pitch. The images can them be mapped and, using software, create a 3D view.
*

*"Each camera films a third of the pitch," explained John Stone, general
manager of research and development at Sony Professional. *

*"Because those cameras are set up at the same focal point, they can be
stitched together. *

*"And because we have the depth information for every shot we can a
synthesise a 3D impression be effectively positioning the pixel to different
depth positions in the 3D composition." *

*Mr Stone stressed that while the technology to display images in 3D was in
place, it would be some time before it would be common place. *

*"I'm not sure we're quite at the stage now where we're going to have 3D
Match of the Day," said Mr Stone. "But i'm hoping that there's going to be
live events televised in 3D from 2010, and that can be edited down into
shorter 3D highlights." *

*Sporting chance*

*There have been a number of forays into the 3D market, pioneered by the
film industry. *

*In 1953 The House of Wax became the first commercial 3D movie. However, the
early technology caused unsteady images that induced nausea.. *

*A second attempt was made in the 1970s, using stereoscopic images that
required users to wear red and green glasses; while the image was steady
there was considerable loss of colour quality and it also failed to take
off.*
 *[image: Sony 3D TV graphic]* *There are a number of stages to get live 3D
TV into the home.*
 *
*

*The latest revival, dubbed "The 3D Wave" kicked off in 2003 with the
release of the film Ghosts of the Abyss. *

*Users now wear polarized glasses - rather than the standard red and green
spectacle - with the resulting image "fooling" the brain into thinking it is
3D. *

*Meanwhile, the technology to capture in 3D - or create a virtual 3D image
using conventional cameras - has also been getting cheaper and is now
affordable by some traditional TV and satellite broadcasters.*


 *Sony hopes, by demonstrating what its technology is capable of,
broadcasters will follow Hollywood's lead. *

*There are also signs that some of the bigger broadcasters are dipping a toe
in the water. *

*In 2008, the BBC broadcast the world's first live sporting event in 3D,
beaming back an England vs. Scotland game from the Six Nations to a cinema
in London. *

*In addition, the corporation's director of London 2012, Roger Mosey, said
there were plans to capture some of the Olympics in 3D. *

*"We could, and I believe should, capture some of the Games in 3D", he said.
*

*"Nobody would expect the Games of 2012 to be comprehensively in 3D because
the technology will be nothing like widespread enough; but it would be a
shame not to have any images of London that were part of an experiment with
what will be one of the next big waves of change." *

*Sky has gone a step further, announcing in July that it would launch "the
UK's first 3D channel" by 2010. *

*However, Fergal Ringrose - editor of Europe's broadcast technology
magazine, TVB Europe, told BBC News that Sky was in a rather unique position
and that the majority of broadcasters were still reluctant to embrace 3D TV.
*

*"Sky is going to be broadcasting through its existing high definition
infrastructure, through its satellite network and then through the Sky
set-top box. *

*"Very few broadcasters are in the position to control the entire process. *

*"We did a reader survey on 427 broadcasters across Europe and asked them if
3D TV was on the horizon. Only 15% said yes, and another 20% said they were
looking at it as an option. *

*"That's somewhat underwhelming," he added.
*

*The original 3D experience of movies depended on the viewer wearing
stereoscopic green and red glasses. The illusion of 3D in the image came
from superimposed green and red images taken from slightly different angles.
Each eye saw only one image, and the viewer's brain combined them to give
the illusion of three
dimensions<http://www.physorg.com/tags/three+dimensions/>.
3D movies using this technology, called anaglyph 3D, can be viewed on
any TV<http://www.physorg.com/news173082582.html#>,
as long as the viewer wears the glasses.*

**

* [image: Anaglyph 3D glasses]*

*Anaglyph 3D glasses. Image: Wikipedia.*
*The problem with anaglyph 3D is that it strains the eyes, and can cause
headaches and nausea in some people. Others have a dominant eye, and find it
difficult to see the image as three dimensional. *

*A newer process for 3D in the cinema uses a special screen and polarized
glasses. In this system images for the left and right eye are rapidly
alternated, and the glasses pick up the appropriate image for each eye. A
similar technique has now been introduced for high
definition<http://www.physorg.com/tags/high+definition/>LCD
televisions by LG Electronics in South Korea and Hyundai in Japan. The
system, known as X-Pol, projects the different images in the even and odd
horizontal lines of the video, and the polarized glasses sort it all out for
the viewer.*

* [image: LG Electronics 47LH50 3D LCD TV]
Enlarge <http://www.physorg.com/newman/gfx/news/hires/2-lgelectronic.jpg>*

*LG Electronics 47LH50 3D LCD TV*
*Now Sony and Panasonic have introduced an "active shutter" technique for high
definition <http://www.physorg.com/news173082582.html#> plasma and LCD
TVs<http://www.physorg.com/tags/lcd+tvs/>.
The viewer still has to wear polarized glasses, but in this system the
glasses have LCD active shutters that are synchronized with signals from the
TV. The shutters rapidly block the right and left eye views alternately so
each eye receives the correct image. *

*The new system gives higher resolution than X-Pol because in active shutter
technology each eye sees all the lines in the video, whereas in X-Pol each
eye sees only half the lines.*

* [image: Active Shutter 3D Technology for HDTV]
Enlarge <http://www.physorg.com/newman/gfx/news/hires/activeshutte.png>*

*Separate images for the left and right eyes are recorded with 1920 X 1080
full-HD quality and alternately played at high speed. By watching these
images through special LCD glasses that are timed to open and close the
right and left lenses in synchronization with the alternating images, the
viewer is treated to exciting 3D realism. Image: Panasonic*
*Panasonic executive Peter Fannon said the new high definition 3D
televisions will give viewers an experience just like being there, rather
than watching it on TV.

*

*Panasonic will be releasing some Full HD 3D models later this year, with
Sony's version coming on the market later. Buyers of the new TVs will also
need 3D-compatible Blu-ray disc players. The glasses will be supplied with
the TV sets. There is no information yet on the prices of these televisions.
*

**

*More information:*

*• Video: CES 2009: Panasonic 3D HD
TV<http://www..youtube.com/watch?v=28U-UBfvrJ4>
• Video: CES 2009: Panasonic TVs and portable
Blu-ray<http://www.youtube.com/watch?v=Uu0v1PSy70M>
• Video Commercial: Sony's first 3D Home TV's coming in
2010<http://www.youtube.com/watch?v=5Y5sKclMz5o>
• http://www.panasonic.com/3D/*

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